Blog articles by trendwerk

SKIM Expert Q&A: What you need to know about Customer Journey mapping

SKIM Expert Q&A: What you need to know about Customer Journey mapping

By trendwerk on August 31, 2017

Every customer’s decision journey is unique, especially in an omnichannel world.  Customer journey mapping allows marketers to understand the different stages customers go through before, during, and after purchase. It also examines how to influence customers at the various stages of their journey.

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