Blog articles by Laurie Gaby

Articles by

Laurie Gaby

Laurie Gaby is an Associate Director at SKIM, based in Atlanta office. She is passionate about helping clients in the consumer goods, telecom and technology industries better understand and untangle consumer decision behavior. She brings her positive attitude and partners with leading brands as one of the global leads for SKIM's Decision Journey Mapping solution.

6 steps to identify and untangle today’s consumer decision journeys

By Mike Mabey, Laurie Gaby and Michael Hetherington on April 12, 2021

Uncovering more accurate and actionable consumer decision journeys

Nearly all consumer decision journeys have shifted over the past year – new journeys have emerged, while others have been reshaped.

You may be wondering how to best drive consideration and purchase of your brand. For many of our clients, the answer lies in untangling the messy omnichannel decision journey.

With an abundance of online and offline triggers, touchpoints, transitions, and interactions, that means an equal number of paths-to-purchases for consumers. How can you gain clarity here and take action to influence their decisions?