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IIEX Latin America: Nestlé’s agile messaging approach to drive brand loyalty
At IIeX Latin America we shared Nestlé's agile approach to message optimization in Brazil during the pandemic. Together with Nestlé we'll share how consumer psychology & mobile-first research drove winning claims
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Danone’s secret weapon for agile decision-making: Wargaming
How can a global organization improve strategic decision-making, align all stakeholders around an action plan,…
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Webinar “Decision influence modeling: Achieve more reliable pharma and consumer health product forecasts”
The shift in traditional healthcare decision-making power requires pharma companies to adapt their research approach. Learn how decision influence modeling can help deliver more accurate forecasts.
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ARF Town Hall: Resuming the Sustainability Agenda: Market Research’s Role
Together with NYU Stern Center for Sustainable Business, Amazon and IRI, we had a panel discussion at the ARF Town Hall focused on Market Research's role in Sustainability
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Video “Exploring Consumer Decision Journeys – SKIMspiration in 10”
Watch this video to learn about the challenges, opportunities and benefits of mapping the consumer journey in less than 10 minutes
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Communication guidelines: Building a more sustainable world
Through consumer psychology, SKIM's psychological distance framework offers organizations tangible communication guidelines on how to turn sustainability 'intent' into 'action'
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Video “SKIM Healthcare Introduction”
As a pharma marketer, do you know which triggers and touch points are most impactful for both physicians and patients, and how to maximize your influence there?
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Marktforschung webinar “Unraveling Complex Customer Journeys Using Advanced Analytics – A Case Study”
Join us at Marktforschung.de to learn how to better understand your customers' journeys and translate these insights into an implementable touchpoint strategy with concrete measures.
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Webinar “Uncover growth opportunities with more holistic and data-driven pricing strategies”
Adopting a holistic mindset combined with the latest data-integration analytics approaches can improve pricing strategies. Watch this webinar to learn how to make more confident price, product and promotions decisions
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Business Wargaming: A new approach to agile decision making
Business wargaming brings together data sources, information, insights, and stakeholders to make holistic and agile decisions.
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Webinar “Holistic decision making: Improve business outcomes by integrating data sources”
Learn how leading companies are adopting new analytics approaches to make holistic decision-making a reality. We'll share examples of how data integration across information sources can help improve business outcomes.
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How to develop more impactful product sustainability claims and on-pack messaging
Learn how to develop more impactful sustainability product communications. Get tips on developing product claims and on-pack messaging to drive consideration and increase brand loyalty
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