[Paper] </br> Data-Driven <br>Decision Making 2.0

[Paper]
Data-Driven
Decision Making 2.0

Explore the challenges and opportunities of the next era of data-driven decision making. Read real-world examples of how companies are gaining a competitive edge thanks to new, holistic ways of analyzing and activating data.

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6 steps to identify and untangle today’s consumer decision journeys Blog article

6 steps to identify and untangle today’s consumer decision journeys

How brands can better identify, and gain clarity on, messy consumer decision journeys. Steps for more accurate & actionable decision journey insights

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Data-driven decision making 2.0 In-depth content

Data-driven decision making 2.0

How companies can improve business outcomes and gain agility by making more reliable, holistic decisions. Enter the next era of data-driven decision making

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[VIDEO] Impact of digital healthcare on the patient experience Video

[VIDEO] Impact of digital healthcare on the patient experience

Overview of SKIM research on the impact of digital healthcare on the patient experience during COVID, including digital marketing implications for pharma

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How Google optimized its B2B messaging strategy for retail

Learn how Google developed winning B2B messaging in a crowded online marketplace with the help of SKIM’s proven communications framework.

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Download: Impact of digital healthcare on patient experience & pharma implications

Download research exploring patients' views of telehealth during COVID-19. What pharma needs to know about the patient experience in order to build successful digital strategies

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Guide: Driving Conversion Through Better Brand Communication Paper & guide

Guide: Driving Conversion Through Better Brand Communication

Download our guide and grow your business with tangible communication guidelines that are grounded in consumer psychology.

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Marktforschung Webinar “Goldene Regeln der Markenkommunikation im Online- und Offline-Kontext”

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Paper: Impact of Past and Present Crises on Consumer Behavior

An analysis of past crises and the impact on consumer behavior can help guide brands in a post-COVID context. Learn success strategies for 2021 planning.

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How brands can apply decision-behavior theory to drive growth

Learn how applying decision-behavior theory can help brands build more effective strategies to drive customer acquisition, brand loyalty and growth

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What online service providers need to know about shifting value perceptions

Value perception is key to customer retention for online service providers. Learn about strategies you can adopt to increase loyalty and decrease churn.

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