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Taming the Dragon: 3 steps to strategically tackling inflation
In the past decades, high inflation rates mostly only challenged smaller, troubled economies like Argentina,…
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Generational insights that will impact your subscription marketing
TLDR Understanding generational differences in subscription behavior is critical to success with FMCG subscription marketing…
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EphMRA 2022: From Adherence to “Adhesion”: measurements, actual pitfalls, and future options
With Menarini we shared the issue of the Adhesion Measurement and the importance of having the right tools.
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EphMRA 2022: How Boehringer Ingelheim is untangling patient journeys-From theory to practice
Learn how Boehringer Ingelheim and SKIM’s innovative journey research approach resulted in programs aimed at speeding-up diagnosis and treatment outcomes.
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How health orientation and health information behavior is impacting patient journeys
Understanding the concept of health orientation & health information behavior can provide pharma companies w/ better patient journey insights
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Sawtooth Software: Exploring the latest advanced analytics and research methodologies
At the Sawtooth Software Conference, our experts shared the latest advancements in a range of choice modeling topics
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Product subscriptions: 3 surprising reasons behind consumer choices
For CPG brands and retailers, the subscription model offers tremendous opportunities for recurring revenue and…
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Quirk’s London: Untangle messy consumer journeys with new pattern recognition and predictive analytics
Join us at Quirks London 2022 and learn how modern analytics can unravel customer journeys and overcome weaknesses of existing research approaches.
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The subscription lifestyle opportunity: Create direct relationships with customers
Have you ever opened your door and wondered: “What is in the package that just…
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An introduction to the marketing implications of health information and behavior
Now more than ever, credible health information is vital for patients and HCPs. In this blog, we explore the impact and importance of health information and introduce new considerations around the concept of the empowered patient.
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ARF SHOPPER 2022: The impact of subscriptions on consumer behavior
We shared our latest research on the impact of subscriptions on consumer behavior. Learn about the marketing and insights implications of the subscription economy.
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Mastering consumer experiences using the power of emotions
Brands that master consumer experiences understand the importance of emotions in decision behavior. We share new research that explores the role of surprise and empathy in driving choice and brand loyalty
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