Unlocking consumer-led innovation and creative growth with CrowdCraft™
Stop guessing what consumers want. Use CrowdCraft to generate and validate product concepts, revealing what truly resonates at scale.
Blog
In-depth content
Navigating uncertainty together
Times are tough — but you don’t have to go through it alone. Check out our insights to help you move forward with clarity and confidence.
Video
What is revenue management?
Find the path to profitable sustainable growth by learning how revenue management replaces gut instinct with data driven decisions.
Blog
Why realistic testing prevents innovation failure
Great innovation concepts can still fail in market. Learn how realistic testing in competitive contexts prevents costly failures during development.
Client success story
How Alpro captures value through sustainability claims
Discover how Alpro create winning sustainability claims that motivate consumers to purchase by connecting to primary choice drivers.
Blog
How early audience insights reduce innovation failure
Prevent costly innovation failures and gain a strategic advantage during uncertain times by understanding audience habits first.
Blog
Maintain clarity during budget uncertainty: Smart insight strategies
Discover how to maintain strategic insights during budget cuts. Learn three approaches for high-impact, cost-effective research in uncertain times.
Blog
Master revenue decision-making in uncertain times
Transform market volatility into competitive advantage. Discover how to build strategic agility that responds purposefully without creating chaos.
Blog
Discover how to balance promotional tactics with brand health
Learn strategic alternatives to price discounting that drive growth during uncertainty.
Blog
Strategic responses for revenue growth
Learn strategies to combat trade-down behavior, win back customers, and maintain growth during market volatility with data-driven insights.
Blog
Navigate economic turbulence with strategic revenue management
Tackle trade-down, avoid promo pitfalls, and stay confident in a volatile economy with strategic revenue management.
Client success story
Opportunities for prevention with household food waste collections
WRAP's study with SKIM shows food waste collection boosts awareness, reduces guilt, and improves habits, supporting waste reduction & circular goals.
Brochure
How to win in the information deluge era
Discover SKIM's framework to turn information into a competitive advantage.
Paper & guide
Brand value guide: Make your brand irresistible
Boost your brand’s impact with SKIM’s 5-step guide to irresistible growth. Download now to unlock strategic success!
Brochure
Solution sheet "Unspoken®"
Download SKIM Unspoken solution sheet.
Overview
What is Unspoken?
Evaluate and optimize ads, messages, claims, packs, key visuals, new concepts, ideas and more with SKIM’s innovative mobile swiping technology.
Infographic
Impulsione o crescimento da sua marca em 2025
Descubra cinco insights importantes de nossa pesquisa para ajudar as marcas a navegar nesse cenário complexo e prosperar em 2025.
Infographic
Impulse el crecimiento de su marca en 2025
Descubra cinco insights importantes de nuestra investigación para ayudar a las marcas a navegar en este escenario complejo y prosperar en 2025.
Client success story
How PricingOne and SKIM unlock revenue potential
PricingOne and SKIM partner for RGM mastery, leveraging advanced modeling and consumer insights to drive profitable growth.
Trainings & webinars
Webinar: Elevate your 2025 pricing and promotion strategies in Europe
Choiceful consumers as inflation stabilizes . Continued pressure on price has consumers shopping around, but Brands can win on value too
Brochure
One pager "Healthcare"
Download SKIM healthcare one-pager.
Trainings & webinars
Webinar: Elevate your 2025 pricing and promotion strategies in LATAM
Reconnect with consumers by gaining insights into pricing and promotions to enhance your approach to revenue management and drive long-term growth.
Blog
Craving value: How fast-food brands can win in APAC's diverse market
Want to conquer APAC's diverse fast-food scene? Discover the nuances you need to master to win over consumers.
Blog
Transform information into a competitive advantage
Drowning in data? Learn how to turn information overload into a competitive advantage with these actionable principles.