Mining emotions for deeper new product development insights

Mining emotions for deeper new product development insights

Learn a new voice analytics approach to better mine emotions and uncover deeper insights in early-stage innovation research.

Watch the webinar

Knowledge center

Insights to propel your business forward, online and offline
Solution sheet “DigiShop” Brochure

Solution sheet “DigiShop”

Download SKIM DigiShop solution sheet.

Find out more
How Nestlé is shaking up the coffee shelf with Starbucks Blog article

How Nestlé is shaking up the coffee shelf with Starbucks

Exploring a virtual shelf approach to launching a premium brand In 2018, Nestlé signed a…

Find out more
How to better uncover emotions in early-stage innovation research Blog article

How to better uncover emotions in early-stage innovation research

Exploring voice analytics in new product development research with Johnson & Johnson Have you ever…

Find out more
Ready for the next stage of pricing research? Blog article

Ready for the next stage of pricing research?

Exploring a data-fusion approach for holistic pricing decisions Whether you’re introducing a new SKU or…

Find out more
Increasing online conversion by reducing psychological distance Blog article

Increasing online conversion by reducing psychological distance

From clicks to cart: making smarter use of product images In today’s crowded online marketplace,…

Find out more
Webinar “Mining emotions for deeper new product development (NPD) insights: Can smart innovations save us from stress?” Webinar

Webinar “Mining emotions for deeper new product development (NPD) insights: Can smart innovations save us from stress?”

Watch this webinar to learn how rational reasoning and emotions play a role in decision-making and how voice analytics can be leveraged for richer NPD insights

Find out more
How VodafoneZiggo optimized its portfolio by better predicting consumer choices online Blog article

How VodafoneZiggo optimized its portfolio by better predicting consumer choices online

Understanding decision-making and choice overload in crowded markets In today’s highly competitive telecommunications market, consumers…

Find out more
Machine Learning: Top takeaways from MRS Data Analytics Conference Blog article

Machine Learning: Top takeaways from MRS Data Analytics Conference

Exploring expert views on AI and the role of ‘stats’ in market research Machine Learning…

Find out more
Webinar “Online Overload: How VodafoneZiggo better predicts shopper choice for portfolio optimization” Webinar

Webinar “Online Overload: How VodafoneZiggo better predicts shopper choice for portfolio optimization”

SKIM Online Comparison Website Replication Predicting consumer choice in the ever-changing digital landscape is becoming…

Find out more
GUIDE: 5 challenges of marketing disease-specific medical nutrition Whitepaper

GUIDE: 5 challenges of marketing disease-specific medical nutrition

How can you successfully market medical nutrition as a solution to treat or prevent diseases? Download our guide to learn how to meet 5 key challenges.

Find out more
Marktforschung Webinar: “Increase e-commerce success with digital research innovations” Webinar

Marktforschung Webinar: “Increase e-commerce success with digital research innovations”

Learn how leading companies achieve online success through innovative research solutions.

Find out more
The unique approach a charcoal brand used to fire up tasty claims Blog article

The unique approach a charcoal brand used to fire up tasty claims

Launching a premium product means convincing consumers to trade up, without driving them to the…

Find out more
Load more resources