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Download: Net Revenue Management Beyond the 2020 Corona Crash
Exploring the behavioral impact of disrupted decision behavior on NRM / pricing strategies and consequences for consumer brands. Learn 6 proven recommendations for brands who want to emerge stronger
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Lessons learned: 3 pitfalls brands should avoid post-crisis
Studying past crises provides consumer goods companies with many lessons learned. Brands should avoid these 3 pitfalls when preparing for the recession post-COVID
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3 tips to accelerate digital pharma marketing strategies now
Practical tips for pharma marketers to accelerate digital marketing strategies now. How to adapt HCP multichannel marketing during and post-disruption
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Webinar “eCommerce Best Practices: Optimize Online Product Assortment, Prices and Promos”
In this webinar, you’ll get practical tips on how to optimize your online product assortment, prices and promo strategies for online retailers
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Pricing research amidst disruption: Is now the right time?
Get tips and considerations for consumer brands considering pricing and portfolio research during COVID-19
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Video “Interview – COVID and consumer price sensitivity”
Learn about pricing research SKIM conducted in April 2020 to explore the impact of COVID-19 on consumer price sensitivity in the US and Europe across CPG categoris
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Download: Impact of COVID-19 on Consumer Price Sensitivity
Download the results of 8 pricing re-run studies exploring the impact of COVID-19 on consumer price sensitivity in the US and Europe across CPG categories.
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From psychological to social distance: What we can learn from it
Reflecting on why Western countries responded differently to COVID-19 than certain Asian countries will help us understand how human decision-making works.
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Webinar “Best Practices for Optimizing eCommerce Ads & Product Content”
In this eCommerce webinar you'll get practical tips on optimizing online advertising creative and product content for online retailer and eCommerce platforms
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Pricing and NRM success strategies: Adapting after the crash
Get tips on how to successfully adapt pricing and net revenue management (NRM) strategies following COVID-19 crisis.
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COVID-19 and Decision Behavior Disruption
Understand the short and long-term impact of decision behavior disruption. Get tips on how to adapt your marketing mix during the COVID-19 crisis and in the recovery period.
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How to optimize eCommerce strategies amidst disrupted consumer behavior
With more consumers shopping online, forced trials of new brands, and wider consideration sets available online: How do you ensure your online strategies are optimized for this new reality?
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