![[Whitepaper] </br> Impact of Past and Present Crises on Consumer Behavior](https://skimgroup.com/app/uploads/2018/04/Page-compilation-480x320-c-default.png)
Knowledge center
Insights to propel your business forward, online and offline
Marktforschung Webinar “Goldene Regeln der Markenkommunikation im Online- und Offline-Kontext”
What does successful brand communication look like? How do you get consumers to choose your product over competition? Join our webinar (in German) to find out!
Find out more
Paper: Impact of Past and Present Crises on Consumer Behavior
An analysis of past crises and the impact on consumer behavior can help guide brands in a post-COVID context. Learn success strategies for 2021 planning.
Find out more
How brands can apply decision-behavior theory to drive growth
Learn how applying decision-behavior theory can help brands build more effective strategies to drive customer acquisition, brand loyalty and growth
Find out more
What online service providers need to know about shifting value perceptions
Value perception is key to customer retention for online service providers. Learn about strategies you can adopt to increase loyalty and decrease churn.
Find out more
Webinar “Influencing decision behavior: Digging into habits, disruptions and triggers”
In this webinar we explain how companies can use our Habitual-Deliberate Decision Loop to support growth strategies, drive customer acquisition and command brand loyalty.
Find out more
Webinar “Tips for pricing success post disruption”
This webinar provides valuable tips on adapting pricing and revenue management strategies for the current environment.
Find out more
The disrupted patient & physician journey: What pharma needs to know
The patient and physician journey has been disrupted. What will treatment pathways look like in the new normal? Read how pharma marketers can adapt to emerging needs.
Find out more
Paper: Net Revenue Management Beyond the 2020 Corona Crash
Exploring the behavioral impact of disrupted decision behavior on NRM / pricing strategies and consequences for consumer brands. Learn 6 proven recommendations for brands who want to emerge stronger
Find out more
Lessons learned: 3 pitfalls brands should avoid post-crisis
Studying past crises provides consumer goods companies with many lessons learned. Brands should avoid these 3 pitfalls when preparing for the recession post-COVID
Find out more
3 tips to accelerate digital pharma marketing strategies now
Practical tips for pharma marketers to accelerate digital marketing strategies now. How to adapt HCP multichannel marketing during and post-disruption
Find out more
Webinar “eCommerce Best Practices: Optimize Online Product Assortment, Prices and Promos”
In this webinar, you’ll get practical tips on how to optimize your online product assortment, prices and promo strategies for online retailers
Find out more
Pricing research amidst disruption: Is now the right time?
Get tips and considerations for consumer brands considering pricing and portfolio research during COVID-19
Find out more