[Pricing Research] </br> Impact of COVID-19 on consumer price sensitivity

[Pricing Research]
Impact of COVID-19 on consumer price sensitivity

Get the results of 8 pricing re-run studies exploring the impact of COVID-19 on consumer price sensitivity in the US and Europe across CPG categories

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Download: Net Revenue Management Beyond the 2020 Corona Crash Whitepaper

Download: Net Revenue Management Beyond the 2020 Corona Crash

Exploring the behavioral impact of disrupted decision behavior on NRM / pricing strategies and consequences for consumer brands. Learn 6 proven recommendations for brands who want to emerge stronger 

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Lessons learned: 3 pitfalls brands should avoid post-crisis Blog article

Lessons learned: 3 pitfalls brands should avoid post-crisis

Studying past crises provides consumer goods companies with many lessons learned. Brands should avoid these 3 pitfalls when preparing for the recession post-COVID

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3 tips to accelerate digital pharma marketing strategies now Blog article

3 tips to accelerate digital pharma marketing strategies now

Practical tips for pharma marketers to accelerate digital marketing strategies now. How to adapt HCP multichannel marketing during and post-disruption

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Webinar “eCommerce Best Practices: Optimize Online Product Assortment, Prices and Promos” Webinar

Webinar “eCommerce Best Practices: Optimize Online Product Assortment, Prices and Promos”

In this webinar, you’ll get practical tips on how to optimize your online product assortment, prices and promo strategies for online retailers

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Pricing research amidst disruption: Is now the right time? Blog article

Pricing research amidst disruption: Is now the right time?

Get tips and considerations for consumer brands considering pricing and portfolio research during COVID-19

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Video “Interview – COVID and consumer price sensitivity” Video

Video “Interview – COVID and consumer price sensitivity”

Learn about pricing research SKIM conducted in April 2020 to explore the impact of COVID-19 on consumer price sensitivity in the US and Europe across CPG categoris

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Download: Impact of COVID-19 on Consumer Price Sensitivity Whitepaper

Download: Impact of COVID-19 on Consumer Price Sensitivity

Download the results of 8 pricing re-run studies exploring the impact of COVID-19 on consumer price sensitivity in the US and Europe across CPG categories.

Find out more
From psychological to social distance: What we can learn from it Blog article

From psychological to social distance: What we can learn from it

Reflecting on why Western countries responded differently to COVID-19 than certain Asian countries will help us understand how human decision-making works.

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Webinar “Best Practices for Optimizing eCommerce Ads & Product Content” Webinar

Webinar “Best Practices for Optimizing eCommerce Ads & Product Content”

In this eCommerce webinar you'll get practical tips on optimizing online advertising creative and product content for online retailer and eCommerce platforms

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Pricing and NRM success strategies: Adapting after the crash Blog article

Pricing and NRM success strategies: Adapting after the crash

Get tips on how to successfully adapt pricing and net revenue management (NRM) strategies following COVID-19 crisis.

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COVID-19 and Decision Behavior Disruption In-depth content

COVID-19 and Decision Behavior Disruption

Understand the short and long-term impact of decision behavior disruption. Get tips on how to adapt your marketing mix during the COVID-19 crisis and in the recovery period.

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How to optimize eCommerce strategies amidst disrupted consumer behavior Blog article

How to optimize eCommerce strategies amidst disrupted consumer behavior

With more consumers shopping online, forced trials of new brands, and wider consideration sets available online: How do you ensure your online strategies are optimized for this new reality?

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