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How Google optimized its B2B messaging strategy for retail
Learn how Google developed winning B2B messaging in a crowded online marketplace with the help of SKIM’s proven communications framework.
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Guide: Driving Conversion Through Better Brand Communication
Download our guide and grow your business with tangible communication guidelines that are grounded in consumer psychology.
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Marktforschung Webinar “Goldene Regeln der Markenkommunikation im Online- und Offline-Kontext”
What does successful brand communication look like? How do you get consumers to choose your product over competition? Join our webinar (in German) to find out!
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Paper: Impact of Past and Present Crises on Consumer Behavior
An analysis of past crises and the impact on consumer behavior can help guide brands in a post-COVID context. Learn success strategies for 2021 planning.
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How brands can apply decision-behavior theory to drive growth
Learn how applying decision-behavior theory can help brands build more effective strategies to drive customer acquisition, brand loyalty and growth
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What online service providers need to know about shifting value perceptions
Value perception is key to customer retention for online service providers. Learn about strategies you can adopt to increase loyalty and decrease churn.
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Webinar “Influencing decision behavior: Digging into habits, disruptions and triggers”
In this webinar we explain how companies can use our Habitual-Deliberate Decision Loop to support growth strategies, drive customer acquisition and command brand loyalty.
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Webinar “Tips for pricing success post disruption”
This webinar provides valuable tips on adapting pricing and revenue management strategies for the current environment.
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The disrupted patient & physician journey: What pharma needs to know
The patient and physician journey has been disrupted. What will treatment pathways look like in the new normal? Read how pharma marketers can adapt to emerging needs.
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Paper: Net Revenue Management Beyond the 2020 Corona Crash
Exploring the behavioral impact of disrupted decision behavior on NRM / pricing strategies and consequences for consumer brands. Learn 6 proven recommendations for brands who want to emerge stronger
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Lessons learned: 3 pitfalls brands should avoid post-crisis
Studying past crises provides consumer goods companies with many lessons learned. Brands should avoid these 3 pitfalls when preparing for the recession post-COVID
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3 tips to accelerate digital pharma marketing strategies now
Practical tips for pharma marketers to accelerate digital marketing strategies now. How to adapt HCP multichannel marketing during and post-disruption
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