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How Unilever is driving growth opportunities with NRM
Read how Unilever is focusing on revenue growth with a data-driven net revenue management (NRM) strategy and get tips from its NRM expert.
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Turning terabytes of Big Data into insights
Read about the Big Data insights approach used to help ArchDaily.com, the leading architectural website worldwide, optimize its digital content strategy.
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Webinar “Pricing beyond the standard: Portfolio optimization for optional features and services”
How the Hybrid CBC-MBC research method can better optimize pricing and portfolios for products and services that offer value-adds or additional features.
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WHITEPAPER: From Terabytes to Insights – Implications of Big Data on market research
Read about the Big Data insights approach used to help ArchDaily.com, the leading architectural website worldwide, optimize its digital content strategy.
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Webinar “Increasing online conversion by reducing psychological distance”
Watch this webinar to learn how to reduce the psychological distance between consumer and brand and drive eCommerce conversion as a result.
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Solution sheet “DigiShop”
Download SKIM DigiShop solution sheet.
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How Nestlé is shaking up the coffee shelf with Starbucks
Exploring a virtual shelf approach to launching a premium brand In 2018, Nestlé signed a…
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How to better uncover emotions in early-stage innovation research
Exploring voice analytics in new product development research with Johnson & Johnson Have you ever…
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Ready for the next stage of pricing research?
Exploring a data-fusion approach for holistic pricing decisions Whether you’re introducing a new SKU or…
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Increasing online conversion by reducing psychological distance
From clicks to cart: making smarter use of product images In today’s crowded online marketplace,…
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Webinar “Mining emotions for deeper new product development (NPD) insights: Can smart innovations save us from stress?”
Watch this webinar to learn how rational reasoning and emotions play a role in decision-making and how voice analytics can be leveraged for richer NPD insights
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How VodafoneZiggo optimized its portfolio by better predicting consumer choices online
Understanding decision-making and choice overload in crowded markets In today’s highly competitive telecommunications market, consumers…
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