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Webinar “Influencing decision behavior: Digging into habits, disruptions and triggers”
In this webinar we explain how companies can use our Habitual-Deliberate Decision Loop to support growth strategies, drive customer acquisition and command brand loyalty.
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Webinar “Tips for pricing success post disruption”
This webinar provides valuable tips on adapting pricing and revenue management strategies for the current environment.
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The disrupted patient & physician journey: What pharma needs to know
The patient and physician journey has been disrupted. What will treatment pathways look like in the new normal? Read how pharma marketers can adapt to emerging needs.
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Paper: Net Revenue Management Beyond the 2020 Corona Crash
Exploring the behavioral impact of disrupted decision behavior on NRM / pricing strategies and consequences for consumer brands. Learn 6 proven recommendations for brands who want to emerge stronger
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Lessons learned: 3 pitfalls brands should avoid post-crisis
Studying past crises provides consumer goods companies with many lessons learned. Brands should avoid these 3 pitfalls when preparing for the recession post-COVID
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3 tips to accelerate digital pharma marketing strategies now
Practical tips for pharma marketers to accelerate digital marketing strategies now. How to adapt HCP multichannel marketing during and post-disruption
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Webinar “eCommerce Best Practices: Optimize Online Product Assortment, Prices and Promos”
In this webinar, you’ll get practical tips on how to optimize your online product assortment, prices and promo strategies for online retailers
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Pricing research amidst disruption: Is now the right time?
Get tips and considerations for consumer brands considering pricing and portfolio research during COVID-19
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Video “Interview – COVID and consumer price sensitivity”
Learn about pricing research SKIM conducted in April 2020 to explore the impact of COVID-19 on consumer price sensitivity in the US and Europe across CPG categoris
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Download: Impact of COVID-19 on Consumer Price Sensitivity
Download the results of 8 pricing re-run studies exploring the impact of COVID-19 on consumer price sensitivity in the US and Europe across CPG categories.
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From psychological to social distance: What we can learn from it
Reflecting on why Western countries responded differently to COVID-19 than certain Asian countries will help us understand how human decision-making works.
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Webinar “Best Practices for Optimizing eCommerce Ads & Product Content”
In this eCommerce webinar you'll get practical tips on optimizing online advertising creative and product content for online retailer and eCommerce platforms
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