Research methodologies and innovations
At SKIM, our methodologists are always looking to innovate and customize insights approaches to meet each client’s unique challenges. We combine the best of qualitative and quantitative techniques to understand how people make decisions and help brands apply those insights to drive growth.
SKIM’s holistic approach brings together behavioral frameworks and advanced research methodologies to provide the most realistic predictions and accurate insights. The world’s leading companies and consultancy firms trust SKIM because of our methodological expertise and our ability to help them leverage insights in the broader context of business.
Looking for some inspiration? Check out some of our latest content below.
Webinar “Uncover growth opportunities with more holistic and data-driven pricing strategies”
Technology needs in the age of Big Data
Technical SKIMspiration for the insights industry
Seminar: How to maximize the impact of conjoint research
Optimizing brand performance with choice modeling research methods