Research methodologies and innovations

At SKIM, our methodologists are always looking to innovate and customize insights approaches to meet each client’s unique challenges.  We combine the best of qualitative and quantitative techniques to understand how people make decisions and help brands apply those insights to drive growth.

SKIM’s holistic approach brings together behavioral frameworks and advanced research methodologies to provide the most realistic predictions and accurate insights.  The world’s leading companies and consultancy firms trust SKIM because of our methodological expertise and our ability to help them leverage insights in the broader context of business.

Looking for some inspiration? Check out some of our latest content below.

Quantitative methodologies

Unspoken®

Unspoken® is SKIM's mobile research innovation that blends implicit research techniques with an engaging mobile interface.

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Conjoint analysis

All you need to know about Conjoint analysis and its derivatives: CBC, ACBC, MBC, HB.

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MaxDiff analysis

Maximum Difference (MaxDiff) analysis, also known as “best-worst scaling”, is used to indicate the best and worst item from a subset of it.

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Segmentation Analysis

A marketing technique that, based on common characteristics, allows you to split your customers or products into different groups.

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Key Driver Analysis

Key Driver Analysis allows you to understand what drives your KPIs (brand perception & value,…

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Simulation

All you need to know about SKIM-owned SKIMulator: Market simulator and Monte-Carlo simulation.

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Qualitative methodologies

Qual Bites

In research, combining quantitative and qualitative methodologies is a powerful approach to holistically answer the…

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Digital qualitative

All you need to know about Online bulletin board and Online interviews (webcam).

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Applied qualitative

All you need to know about Creative lab, and industry/market understanding.

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Traditional qualitative

All you need to know about In-depth interview and Focus group.

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