About our methodological roots

At SKIM, our methodologists are more than just statistical experts. Apart from understanding all standard multivariate statistical methods and how to apply these to solve your challenges, we are always looking to innovate. To make sure we meet the requirements of today’s digital world – without giving in on the methodological rigor we’re known for.

Quantitative methodologies


Unspoken® is SKIM's mobile research innovation that blends implicit research techniques with an engaging mobile interface.

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Conjoint analysis

All you need to know about Conjoint analysis and its derivatives: CBC, ACBC, MBC, HB.

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MaxDiff analysis

Maximum Difference (MaxDiff) analysis, also known as “best-worst scaling”, is used to indicate the best and worst item from a subset of it.

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Segmentation Analysis

A marketing technique that, based on common characteristics, allows you to split your customers or products into different groups.

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Key Driver Analysis

Key Driver Analysis allows you to understand what drives your KPIs (brand perception & value,…

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All you need to know about SKIM-owned SKIMulator: Market simulator and Monte-Carlo simulation.

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Qualitative methodologies

Digital qualitative

All you need to know about Online bulletin board and Online interviews (webcam).

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Applied qualitative

All you need to know about Creative lab, and industry/market understanding.

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Traditional qualitative

All you need to know about In-depth interview and Focus group.

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