SKIM News
What's new at SKIM
American and European Consumer Price Sensitivity Holds Steady for CPG Brands During COVID Crisis
Press Release: American and European Consumer Price Sensitivity Holds Steady for CPG Brands During COVID Crisis
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Food & Beverage Insider: It’s time to consider your post-COVID marketing strategy
While some sectors are being hit harder than others, disruption always presents an opportunity to adapt and respond to new market opportunities. Gain insight on how Food & Beverage brands can remain relevant post-COVID-19.
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GreenBook: Pricing and NRM Success Strategies
After a crisis, it's natural to wish to have been able to do more to prepare. Here are 6 tips for adapting pricing and revenue management strategy, post-COVID-19, to prevent yourself from feeling those regrets.
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QUIRK’S: Innovation in disrupted times: Contextualizing emotional resonance of new products
What new product ideas or concepts can guide or influence new habits and decision-making after COVID-19 passes? How can you adapt your innovation strategy to thrive in the new normal? How to adapt innovation strategies in times of crisis.
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GreenBook: COVID-19 Insights Leaders Roundtable (#6)
Dirk Huisman joins other industry leaders in the Greenbook COVID-19 Roundtable. He shares SKIM's perspective on the effects of the COVID crisis on our industry, clients and SKIMmers.
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planung&analyse: Wie man hinter die Mauern der Walled Gardens blicken kann
E-Commerce boomt. Große Online-Plattformen und -händler geben jedoch nur ungern Daten preis und so haben es Marketers äußerst schwer, Konsumentenverhalten zu ergründen. Sebastian Wezel und Marina Georgieva zeigen, wie diese Hürden überwunden werden können.
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SKIM and Johnson & Johnson named finalist for GOR Best Practice Award 2020 in Germany
We are proud to be amongst the 8 finalists for the GOR Best Practice Award 2020 in Germany with our application of AI in Voice Analytics to better mine emotions for NPD.
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Greenbook Blog: Influencing consumer choice in a time of Amazon
Amazon has changed the way consumers make purchase decisions and provides individuals with a streamlined shopping experience. Learn how to study consumer choices in the age of the one-click shopper.
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Quirk’s: Overcoming challenges – Alcohol brands tap into e-commerce
SKIM conducted a study on behalf of a global producer and marketer of beer, wine and spirits to understand how to overcome four of the key challenges facing the alcohol category online
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Beverage Daily: Optimizing alcohol for e-commerce – How easy do you make it for people
We recently conducted a consumer behavior study for online alcohol shopping aimed to help retailers do a better job of managing the online presence in the alcohol category.
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planung&analyse: Warum Marken eine Stimme brauchen
Julia Görnandt von SKIM präsentiert Forschungsergebnisse über die Nutzung digitaler Assistenten und deren Einfluss auf das Kaufverhalten.
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MRS names SKIM a finalist for innovator in healthcare research and data analytics
SKIM is nominated as finalist for the MRS Awards 2019 with our chatbots research and with our data fusion challenge!
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