SKIM recognized among top 15 most innovative market research agencies

SKIM recognized among top 15 most innovative market research agencies

SKIM named to Top 15 most innovative market research agencies in 2020 GreenBook GRIT Report. We're proud to have been recognized for innovation, strategic consultancy & data analytics by our clients and peers!

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Research World: Retooling the Insights Profession to Guide Businesses to a New Normal; the Essential Role of Agility In the news

Research World: Retooling the Insights Profession to Guide Businesses to a New Normal; the Essential Role of Agility

A consequence of the pandemic and the subsequent recession is that consumer behavior is changing rapidly and, as a result, businesses must respond agilely.

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Professional Pricing Society: Pricing research amid disruption: Is now the right time? In the news

Professional Pricing Society: Pricing research amid disruption: Is now the right time?

Now more than ever, brands must adopt an agile approach to pricing research to maintain a competitive edge.

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Research World: If, When and How? Tips for Making Smart Pricing Decisions in the Midst of Market Disruption In the news

Research World: If, When and How? Tips for Making Smart Pricing Decisions in the Midst of Market Disruption

How do brands balance tactical COVID-related pricing decisions with long-term strategic ones? Historical data and experience can only get you so far.

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Asia Research Media: Optimize Your eCommerce Strategies for Disrupted Consumer Behaviour In the news

Asia Research Media: Optimize Your eCommerce Strategies for Disrupted Consumer Behaviour

Online shopping has accelerated. Brands need to ensure their online strategies are optimized for the new reality.

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SKIM recognized among top 15 most innovative market research agencies in 2020 Company news

SKIM recognized among top 15 most innovative market research agencies in 2020

SKIM named to Top 15 most innovative market research agencies in 2020. Agency recognized for innovation and strategic consultancy

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Campaign Asia: Post-COVID marketing tips for CPG brands In the news

Campaign Asia: Post-COVID marketing tips for CPG brands

Despite being a digitally advanced economic region, APAC businesses are struggling to adapt to the accelerated shift to online shopping.

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happi: Post COVID Marketing Tips In the news

happi: Post COVID Marketing Tips

COVID-19 caused personal care and household cleaning brands to reassess their marketing mix in the short and long run, as they move forward, they’ll need to carefully take into consideration the 4Ps.

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Storebrands: Post-pandemic marketing tips for private label brands In the news

Storebrands: Post-pandemic marketing tips for private label brands

COVID-19 has radically changed the context in which shoppers make purchasing decisions, creating an opportunity for private label brands.

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American and European Consumer Price Sensitivity Holds Steady for CPG Brands During COVID Crisis Company news

American and European Consumer Price Sensitivity Holds Steady for CPG Brands During COVID Crisis

Press Release: American and European Consumer Price Sensitivity Holds Steady for CPG Brands During COVID Crisis

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Food & Beverage Insider: It’s time to consider your post-COVID marketing strategy In the news

Food & Beverage Insider: It’s time to consider your post-COVID marketing strategy

While some sectors are being hit harder than others, disruption always presents an opportunity to adapt and respond to new market opportunities. Gain insight on how Food & Beverage brands can remain relevant post-COVID-19.

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GreenBook: Pricing and NRM Success Strategies In the news

GreenBook: Pricing and NRM Success Strategies

After a crisis, it's natural to wish to have been able to do more to prepare. Here are 6 tips for adapting pricing and revenue management strategy, post-COVID-19, to prevent yourself from feeling those regrets.

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