Blog articles by Remy Thim

Articles by

Remy Thim

Remy is Vice President and Atlanta Location Manager at SKIM. With experience on both the supplier and client side, she enjoyed partnering with clients across B2B and B2C industries to help tackle their most challenging business questions. Remy is also passionate about coaching the next generation of insights professionals and was named to GreenBook’s inaugural Future List of emerging leaders in 2019. She holds a Master's in Marketing Research from the University of Georgia and continues to be involved on UGA MMR board of advisers.

How Google optimized its B2B messaging strategy for retail

By Remy Thim on October 23, 2020

How do you best develop compelling B2B messaging that will motivate customers globally – in a crowded online marketplace?

Such was the challenge Google faced when it set out to improve its marketing communications for retailers last year – to make its messaging approach more consistent across its various channels.

In preparing for a global retail marketing campaign, Google realized it needed to make it easier for retailers to understand what the company could offer and why they were the best partner to help them grow.