Price and portfolio managementDefining the right products and prices that maximize your category profits across channels
What is the optimal price architecture for your brand and product portfolio? How much can you ask for your product to encourage sustained usage? At which price points are your product features received?
At SKIM, we can help you define what price customers are willing to pay for your brand, product or service. We understand how customers react to price or size changes and can help you to make an informed choice between permanent price cuts and temporary price promotions. We will guide you to choose the best price strategy when launching a new product, but also to restage your current brands and products.
SKIM has been helping companies like yours for over 35 years to define their price and portfolio strategy and addressing price and portfolio management questions. Over time, our market research tools and services have evolved into a toolkit of pricing research solutions.