Blog articles by David Voxlin

David Voxlin

Articles by

David Voxlin

David Voxlin is the global expert on sustainability and consumer decision behavior at SKIM. He advises Fortune 500 clients on their sustainability strategies through better understanding their customers and decision-making processes. David started his career at the World Wildlife Fund working on sustainability policy before entering research consultancy at LRW (now Material). He founded Craved, a foodtech startup selling locally produced craft food and drink in London before joining SKIM. David holds a MA in Political Theory from UCL, and an MSc in Demography from The London School of Hygiene & Tropical Medicine.

Debunking the say-do gap myth in sustainability

Debunking the say-do gap myth in sustainability

By David Voxlin on June 7, 2024

How to truly leverage sustainability as a competitive advantage

In the realm of sustainability marketing, a critical and often frustrating phenomenon exists: the say-do gap.

This gap, representing the disconnect between consumer declarations and their actual purchasing behavior, poses a significant challenge for marketers aiming to capitalize on the growing interest in sustainability.

While consumers increasingly claim to prefer eco-friendly and sustainable products, their actions at the checkout often tell a different story. But is this the full picture?

Read on to understand what’s really going on with the say-do gap and how to truly leverage sustainability as a competitive advantage.

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Five ways sustainability creates value for consumers and brands

Five ways sustainability creates value for consumers and brands

By David Voxlin on June 7, 2024

Increase brand loyalty and competitive advantage with sustainability innovations

Sustainability is reshaping how brands can strategize to attract and retain customers. This shift reflects a broader recognition that sustainability innovations not only contribute to environmental preservation but also deliver substantial value to consumers.

Read on to explore five ways in which sustainability practices are reshaping consumer value and enhancing brand loyalty.

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How to develop more impactful product sustainability claims and on-pack messaging

How to develop more impactful product sustainability claims and on-pack messaging

By David Voxlin on April 21, 2021

Given today’s increasingly green-washed competitive landscape, it’s difficult to stand out, remain relevant, and drive consideration and conversion at the same time. Optimizing product sustainability communications is one way to help your brand achieve these simultaneous goals.

There is also an inherent conflict many marketers face when developing sustainability-related messaging: Sustainable products and services primarily benefit society in the long-term, rather than individual consumers in the short term.

How can brands reconcile this conflicting duality between personal short-term goals and broader long-term goals? How can your brand best provide product sustainability information to consumers in an authentic and impactful way?

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