Blog articles by David Voxlin

Articles by

David Voxlin

David Voxlin is the global expert on sustainability and consumer decision behavior at SKIM. He advises Fortune 500 clients on their sustainability strategies through better understanding their customers and decision-making processes. David started his career at the World Wildlife Fund working on sustainability policy before entering research consultancy at LRW (now Material). He founded Craved, a foodtech startup selling locally produced craft food and drink in London before joining SKIM. David holds a MA in Political Theory from UCL, and an MSc in Demography from The London School of Hygiene & Tropical Medicine.

How to develop more impactful product sustainability claims and on-pack messaging

By David Voxlin on April 21, 2021

Given today’s increasingly green-washed competitive landscape, it’s difficult to stand out, remain relevant, and drive consideration and conversion at the same time. Optimizing product sustainability communications is one way to help your brand achieve these simultaneous goals.

There is also an inherent conflict many marketers face when developing sustainability-related messaging: Sustainable products and services primarily benefit society in the long-term, rather than individual consumers in the short term.

How can brands reconcile this conflicting duality between personal short-term goals and broader long-term goals? How can your brand best provide product sustainability information to consumers in an authentic and impactful way?