Blog articles about eCommerce
With the massive acceleration of online shopping and intensification of competition, brands face a fierce battle to win consumers online.
Optimizing your online product assortment, prices and promos is more essential than ever.
Do you know the best practices that can give you a competitive edge?
- Since each online retailer offers shoppers a different experience, you need to know why consumers opt for one site over another. Knowing this information and what type of products shoppers are looking for, lets you better tailor your product assortment to fit each online channel.
- Shoppers are bombarded with an almost infinite number of products online. Knowing how they search, filter and sort can help you improve your product’s visibility. Discovering how online shoppers make decisions in your category can directly impact sales.
Many consumers are trying online shopping for the first time. Now is the time to adopt these proven eCommerce strategies – to create loyalty and win consumers.
Date: Wednesday, June 10th
Time: 10:30 CEST / 12:30 EDT
In a COVID-19 world, building a strong and agile eCommerce communications strategy is more critical than ever. Do you know the best practices for optimizing ads and product content in your category?
Developing solid guidelines based on actual online shopper behavior will give you a competitive edge. Online shopping can be overwhelming to consumers, especially to those who may be forced to try this channel for the first time.
- Shoppers are bombarded with an almost infinite number of products and information online. Their attention span is low, especially on mobile. How can your product break through the online clutter?
- In physical stores shoppers can examine avocados, try on makeup, smell candles, and compare cereal sizes. How can online visuals compensate for the physical brick & mortar experience?
In this webinar, eCommerce experts, Mike Mabey and Liz Kadrich, will share best practices in eCommerce advertising creative and product content you can use today. They’ll share practical tips on how to optimize your online content for popular online retailer sites and eCommerce platforms.
Decision behavior amidst disruption
Adapting your marketing mix for short and long-term success
Adapting your pricing and NRM strategies
How to optimize your eCommerce strategy during disrupted consumer behavior
Exploring psychological distance, social distancing and decision
Decision behavior amidst disruption
COVID-19 is changing consumer decision behavior. Stay-at-home guidelines and stock shortages have accelerated online behavior and trials of new product choices. Which behavioral shifts will last?
As marketers, you need to quickly adapt to consumers’ short-term needs, while also keeping an eye on shoring up your long-term strategies.
To make the right decisions, it’s vital to understand the fundamentals of decision behavior.
The SKIM Habitual-Deliberate Decision Loop provides a framework for companies to understand decision behavior and help guide their business strategies – to achieve both short- and long-term goals.
It is especially useful to understand how COVID-19 dramatically changed the context of decision making. For consumers, the global crisis triggered a disruption, moving their “habitual” purchase decisions to more “deliberate” shopping behavior. With over 40 years of expertise analyzing consumer behavior, we’re here to help with tips and best practices.
Read more about the steps you can take to adapt to consumer decision behavior in the wake of COVID-19.
Adapt your marketing mix for short and long-term success
You know you need to adapt your marketing mix as you react to unprecedented events. To thrive in both the short and long term, it’s important to adapt your “4Ps” (product, place, promotions, and price) in the context of decision behavior.
The 4Ps are the factors you can control, despite uncertain times. Ensuring your strategy for each one is rooted in behavioral frameworks will give you the competitive edge.
Read on for practical considerations to keep in mind when using the traditional 4Ps.
COVID-19, stay-at-home guidelines and in-store shortages triggered and forced a dramatic change in consumer habits and choices. A massive acceleration in online behavior is one of the most visible changes. Whether the choices that consumers make during the COVID-19 crisis become a new habit or not, understanding online consumer behavior will be increasingly important in the future.
We recently hosted a webinar where we explored what the new normal may look like and what eCommerce actions you should consider. or read on for three proven eCommerce strategies that can drive online engagement and conversion.
Consumer behavior is usually embedded in daily habits; sometimes consumers make more deliberate decisions. COVID-19 triggered a dramatic change in the context of consumer decision making: Many daily habits have come to an abrupt halt; more decisions are now deliberate.
Your company is probably feeling the immediate impact of these behavioral shifts and you may be charged with adapting short-term marketing strategies accordingly.
COVID-19 has radically changed the context in which we make decisions, disrupting many habits. No one can predict if the behavioral shifts will last or what the recovery period will look like.
Online shopping and media consumption will undoubtedly continue to grow (as it was pre-COVID-19) … but to what degree? Will brand-loyal consumers who switched brands due to limited stock eventually return?
In the wake of COVID-19 which new online habits will consumers stick with?
While no one can predict this million-dollar question, what’s certain is that consumer online behavior has been disrupted.
Whether these behavioral shifts have resulted in new customers choosing your brand online, or a loss in sales, the marketing decisions you make today will have a long-lasting impact on your business.
In this webinar, our eCommerce experts, Mike Mabey and Mini Kalivianakis, share eCommerce strategies brands are adopting to boost online engagement and conversion.
Learn how to achieve online success amidst consumer disruption.
In today’s crowded online marketplace, we all face the same challenge: how do we attract and convert shoppers?
While increased media spend is an almost guaranteed way of attracting more people to an online platform, getting them to actually buy is a whole different ball game. Many online retail giants aren’t forthcoming with behavioral data, so knowing how visitors think and behave from the time they land on the platform until they check out in these “walled gardens,” is a blind spot for many of us.
Tapping into consumer psychology can be one way to tackle this challenge. Our psychological distance theory can help find ways to drive online conversion.
We believe that by applying this theory to product images you can lower the psychological distance between the consumer and the brand, and drive conversion as a result.
Psychological theory in action – what you’ll learn in this webinar:
Presenter: Paul Janssen, VP Brand Communication
We recently put our theory to the test by teaming up with Qoo10, a leading eCommerce site in Asia, and Singapore’s #1 online shopping destination. Watch this webinar to see the results of the experiment and learn how you can apply our theory to optimize your eCommerce strategy.
In this webinar, you will:
- Learn how our psychological distance theory can help drive conversion online
- Discover how together with Qoo10, we significantly increased click-through & add-to-basket rates
- Receive tips on how product images can be enriched with sensorial cues to reduce the gap between online shoppers and your brand
- See how realistically replicating eCommerce environments can uncover behavioral data to better inform your digital content strategies
It was very shocking to me that when you start to actually invest in the image quality, there was a huge improvement in sales,” Cho said after seeing the real-world results. “Under the old paradigm we focused on media spend while under the new paradigm, we focus on the thumbnail [product] images to actually increase the outcomes of the ad campaigns. With the same amount of ad spending, we could easily see 2 – 3 times more conversion.”
— Hyunwook Cho,
From clicks to cart: making smarter use of product images
In today’s crowded online marketplace, we all face the same challenge: how do we attract and convert shoppers? While increased media spend is an almost guaranteed way of attracting more people to an online platform, getting them to actually buy is a whole different ball game. Many online retail giants aren’t forthcoming with behavioral data, so knowing how visitors think and behave from the time they land on the platform until they check out, is a blind spot for many of us.