Blog articles by Nicole Gardere

Nicole Gardere

Articles by

Nicole Gardere

Nicole Gardere is VP, Global Marketing at SKIM. She leads SKIM's branding and content strategy, overseeing a team of regional and digital marketers. Nicole has 20 years of B2B marketing and communications experience on both the agency and corporate side. She's worked with brands such as IBM, Panasonic, BD and T-Mobile.

[VIDEO] Impact of digital healthcare on the patient experience

[VIDEO] Impact of digital healthcare on the patient experience

By Nicole Gardere on November 11, 2020

2020 has seen a significant acceleration in the digitization of healthcare. Telehealth, in particular, is playing bigger role than ever before – impacting patients, healthcare professionals (HCPs), hospitals and pharma companies alike. To explore the effects and implications of COVID-19 on pharma marketing strategies, our healthcare team conducted research on how patients experienced this change to a more digital health system.

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