Blog articles by Stefan Ammerlaan

Stefan Ammerlaan

Articles by

Stefan Ammerlaan

Stefan is a Research Director who partners with leading multinational consumer goods companies across Europe, Middle East and Africa. With 10+ years of experience in pricing and revenue management, Stefan is passionate about developing new data-fusion techniques to help companies make more holistic revenue management decisions. He holds a Master's degree from Erasmus University.

Ready for the next stage of pricing research?

Ready for the next stage of pricing research?

By Stefan Ammerlaan on November 8, 2019

Exploring a data-fusion approach for holistic pricing decisions

Whether you’re introducing a new SKU or reacting to a market change, managing your pricing strategy can often feel like a complicated balancing act.

You know solid revenue decisions should be grounded in sound data, but that input often comes from a variety of sources and stakeholders.

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