3 Tips to Optimize Your Voice Commerce Strategy
“Alexa: do you remember the last consumer tech “must-have product” to hit the shelves?” According…
Whether you’re a CPG brand manager or a B2B marketer, your customer’s decision journeys are complex, dynamic, and easily disrupted by new options and inputs – online and offline. Today’s omnichannel world has created a new path to purchase for consumers, business professionals, and healthcare decision makers. Their decision journey is influenced by technology and media that didn’t even exist a few years ago, but do you know how, where, and when?
If you want to create impactful and efficient marketing strategies to attract, convert and retain your customers, you must be equipped with, an accurate understanding of their decision journey today.
Customer decision journey mapping helps brands develop strategies by answering key questions:
Decision journeys can vary significantly within a category thanks to a variety of factors. Think of the journey framework as the scaffolding upon which the customer journey is built. At SKIM we have identified four journey frameworks that capture our clients’ most common customer journeys.
Selecting the correct framework for our client’s industry lays the groundwork for the most accurate, and actionable customer journey maps.
for information on how the frameworks vary and how they can better inform your marketing and communications strategies. We think it’s useful and Quirks readers agree! (in 2017 it was one of the most viewed articles on their website).