Blog articles by Jessica Edwards
Secrets to optimizing promotion strategies in 2024
What revenue management teams need to know about shifting consumer behavior in EU
After years of inflation, shoppers are becoming resistant to price increases. If you’re responsible for CPG / FMCG brands, you’ve likely seen consumers jump ship and are feeling the pressure to dial up promotions to increase sales this year.
But promotions are expensive and can take a big bite out of your profits.
So how can you create the right promotion strategy to entice consumers back to your brand, without sacrificing your bottom line?
The key to optimal promotion strategies which drive incremental value is understanding and predicting consumer behavior. The SKIM revenue management practice recently conducted new research to explore these shifting price perceptions in Europe.
Read on to learn these insights and uncover the promotional “sweet spot” that creates a win-win-win for your company, retailer and consumer.