Blog articles by Paul Janssen

Paul Janssen

Articles by

Paul Janssen

Paul is Vice President of Brand Communication at SKIM. He holds an Executive MBA with distinction from INSEAD and a Masters in Brand Management from the University of Maastricht and the Hong Kong University of Science and Technology. Before moving to Singapore, Paul led our US consumer research team and spent 10 years in New York working closely with the world’s largest brands. Prior to joining SKIM, he worked in brand management at Kraft Foods. Paul is passionate in gaining a deep understanding of how consumers think and behave, and how brand’s communication strategies can benefit from a better understanding of what truly goes on in the human mind.

Increasing online conversion by reducing psychological distance

Increasing online conversion by reducing psychological distance

By Paul Janssen on October 24, 2019

From clicks to cart: making smarter use of product images

In today’s crowded online marketplace, we all face the same challenge: how do we attract and convert shoppers? While increased media spend is an almost guaranteed way of attracting more people to an online platform, getting them to actually buy is a whole different ball game. Many online retail giants aren’t forthcoming with behavioral data, so knowing how visitors think and behave from the time they land on the platform until they check out, is a blind spot for many of us.

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