Decision-making continues to change

Understand how consumers & professionals make decisions today

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We’re a global insights agency helping companies thrive by understanding decision-making. We know how our changing environment influences decisions for consumers, healthcare and B2B professionals. We adapt research techniques to address this new reality.

What sets SKIM apart is our combination of decision behavior expertise + rigourous choice-modeling roots + a thorough understanding of your marketing challenges. The result? Practical recommendations that can help propel your business forward, online and offline.

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A new view of the decision behavior spectrum

Are your customers in the habit of buying your products or services? The answer to that question is at the heart of the SKIM Habitual-Deliberate Decision Loop. We introduced this view of the decision spectrum to better analyze, disrupt and reinforce your customer’s decisions. Armed with these insights, you can more effectively prioritize short-term and long-term marketing strategies.

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A new view of the decision behavior spectrum

How can we help?

With 10 offices around the world and 150+ enthusiastic SKIMmers ready to help crack your business case today, how can we team up?