We’re a global insights agency helping companies thrive by understanding decision-making. We know how our changing environment influences decisions for consumers, healthcare and B2B professionals. We adapt research techniques to address this new reality.
What sets SKIM apart is our combination of decision behavior expertise + rigorous choice-modeling roots + a thorough understanding of your marketing challenges. The result? Practical recommendations that can help propel your business forward, online and offline.
Are your customers in the habit of buying your products or services? The answer to that question is at the heart of the SKIM Habitual-Deliberate Decision Loop. We introduced this view of the decision spectrum to better analyze, disrupt and reinforce your customer’s decisions. Armed with these insights, you can more effectively prioritize short-term and long-term marketing strategies.
Stand out and boost conversion through more effective messages and visuals
Defining the best product offer at the right price to maximize revenues across channels
Revealing triggers, touchpoints, and experience gaps in your customer journey
Understanding market demands, optimizing product portfolio, and measuring product launch success and in-market performance
Extracting more value from your existing data