Introducing data-driven decision making 2.0

Improve business outcomes with
more holistic and reliable predictions

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We’re a global insights agency helping companies thrive by understanding decision-making. We know how our changing environment influences decisions for consumers, healthcare and B2B professionals. We adapt research techniques to address this new reality.

What sets SKIM apart is our combination of decision behavior expertise + rigorous choice-modeling roots + a thorough understanding of your marketing challenges. The result? Practical recommendations that can help propel your business forward, online and offline.

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A new view of the decision behavior spectrum

Are your customers in the habit of buying your products or services? The answer to that question is at the heart of the SKIM Habitual-Deliberate Decision Loop. We introduced this view of the decision spectrum to better analyze, disrupt and reinforce your customer’s decisions. Armed with these insights, you can more effectively prioritize short-term and long-term marketing strategies.

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A new view of the decision behavior spectrum