Introducing data-driven decision making 2.0
Improve business outcomes with
more holistic and reliable predictions
We’re a global insights agency helping companies thrive by understanding decision-making. We know how our changing environment influences decisions for consumers, healthcare and B2B professionals. We adapt research techniques to address this new reality.
What sets SKIM apart is our combination of decision behavior expertise + rigorous choice-modeling roots + a thorough understanding of your marketing challenges. The result? Practical recommendations that can help propel your business forward, online and offline.
A new view of the decision behavior spectrum
Are your customers in the habit of buying your products or services? The answer to that question is at the heart of the SKIM Habitual-Deliberate Decision Loop. We introduced this view of the decision spectrum to better analyze, disrupt and reinforce your customer’s decisions. Armed with these insights, you can more effectively prioritize short-term and long-term marketing strategies.
What we do
Pricing and revenue management
Defining the best product offer at the right price to maximize revenues across channels
Secrets to optimizing promotion strategies in 2024
Brand communication
Stand out and boost conversion through more effective messages and visuals
Unilever’s secret behind winning product claims and brand visuals
Optimize digital commerce and online shopping behavior
Digital and mobile-first solutions to help you influence online shopping behavior and drive digital commerce success
Why enabling a “pause” can drive customer retention for digital subscription brands
Product development and innovation
Understanding market demands, optimizing product portfolio, and measuring product launch success and in-market performance
Webinar: Beyond the hype – Impact of AI on consumer behavior and brands
Decision and customer journey mapping
Revealing triggers, touchpoints, and experience gaps in your customer journey
