Healthcare | SKIM

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Have you adapted your insights strategy to today’s disrupted market?

Consider the rise of digital healthcare, value-based healthcare, the growth in payer and patient influence, or the pressure to innovate faster. This shifting environment requires a more holistic approach to decision making across all life cycle stages.

More accurate predictions are needed in order to adapt your sales, marketing and innovation strategies to today’s competitive landscape.

Drive better decision making across all product life cycle stages

Pharmaceutical, biotech, and medical device companies rely on SKIM insights from the earliest stages of product development, through the launch, growth and maturity phases.

SKIM’s healthcare solutions blend traditional methods (e.g. conjoint analysis), digital techniques (e.g. mobile implicit swiping) and data fusion approaches (i.e. integrating hybrid data and information sets). By combining proprietary advanced analytics research techniques, with behavioral research approaches and specific industry context, SKIM is able to delivers more accurate and actionable insights.

SKIM healthcare market research services

The SKIM healthcare teams includes analytics, behavioral science and indication area experts. Every day we team up with leading companies, such as Bayer HealthCare, Eli Lilly, Pfizer, Sanofi-Aventis, and Philips to tackle questions like:

How great is the market potential of your product? How should we position our new device to physicians, patients or caregivers? Which product features should we leverage in HCP communications? What will persuade formulary committee members to recommend our product?

Trusted by the world’s leading companies

“The insights from the market study have been invaluable. They’ve not only guided our product development decisions but also helped us justify investments and shape our approach in other areas like AI.”

Product Manager DXR
Philips

Read client’s case

“My internal customers and myself have been impressed by the level of expertise, the flexibility and the deliverables which have been completed with a high level of quality and professionalism.”

Senior MR Manager Innovative Medicines
A Global Pharma Company

Early-stage research insights

Comprehensive market understanding to drive New Product Development strategy
Gain a deeper understanding of market sizing, segments and dynamics for innovation decisions
Evaluate and prioritize new concepts and product features to gain a competitive edge
Determine the market, pricing potential and perceived value of new products to maximize profits
Accurately predict the uptake of products considering the influence of HCPs, regulators, payers and patient groups via advanced analytics techniques

Johnson Johnson Product innovation research AI

Launch research insights

Robust forecasting, communications and digital solutions to achieve rapid uptake and set a high-growth trajectory
Develop product messaging and understand HCP/patient drivers to improve brand performance
Discover the influence HCPs, payers and patients have in prescribing decisions utilizing digital techniques (e.g AI, chatbots, voice technology, and in-the-moment mobile research)
Uncover which traditional and digital channels HCPs/patients use to optimize marketing strategies
Better leverage connected and educated patients via online patient communities

Post-launch research insights

Sophisticated pricing, brand communications and digital solutions to maintain market share and slow down declines
Better predict the impact of competitor introductions
Monitor brand performance in a more dynamic way to better prioritize marketing strategies and determine salesforce effectiveness
Optimize product messaging and understand HCP/patient drivers to ensure long-term growth
Identify and untangle today’s physician and patient healthcare journeys to better align marketing investments