El Origen’s innovative snack journey
Learn how food start-up El Origen optimized its value proposition to boost awareness and conversion for its socially sustainable snack innovations.
Launching an innovation is not that difficult – making it successful is where the real challenge lies. For any innovation to succeed, it must become part of people’s daily routines, requiring a shift in behavior. Since breaking habits isn’t easy, you need more than just a good idea. At SKIM, we are experts in understanding and modeling how people make decisions and driving behavioral change. In that process, we don’t rely on assumptions. Our solutions are designed to mirror real-world behavior and deliver robust predictions on which innovations have the potential to break existing habits and are there to stay.
4 stages of innovation
1
Discover
Explore your customers’ habits, needs and challenges to inspire innovations that have staying power
2
Define
Assess your early-stage ideas to find those with the greatest potential for further development
3
Develop
Transform your most promising ideas into winning propositions that resonate with your customers
4
Deliver
Validate your leading proposition through behavioral testing within a realistic market context
Successful innovations need to break people’s habits
For a new product to succeed, it must seamlessly integrate into consumers’ lives, requiring a shift in their purchasing and usage patterns. To break these established habits and become part of a new one, the innovation therefore must offer a clearly superior solution to a person’s needs. To identify the ideas that have this potential, a successful innovation cycle starts with gaining a deep understanding of people’s current habits, desires and pain points.
The next step is pinpointing what could drive the desired behavior change. SKIM leverages proven behavioral science frameworks to map the path to successful product adoption. Our behavior change-model maps out the journey of how an innovation can stand out, motivate consumers, ensure accessibility and consistently meet expectations.
To ensure an innovation meets all the necessary criteria, it’s essential to replicate customer choices in real-world contexts, capturing both the implicit, emotional (System 1) and conscious, rational (System 2) decision-making processes. Our research has shown that incorporating a competitive context and behavioral insights leads to more accurate predictions of an innovation’s success.
SKIM’s robust and flexible solutions are tailored to your specific business needs, supporting your brand through every stage of the innovation funnel, from idea to lasting in-market success.
