Consumer health

Advanced market research solutions for medical nutrition, functional foods, OTC drugs and cosmeceuticals

More and more, consumers are taking a leading role and interest in managing their own health and physical appearance. Yet, healthcare professionals often have an important role in guiding and comforting them in their health choice.

Bridging our knowledge from both the consumer and healthcare markets, we provide marketing research solutions specifically designed for supporting consumer and pharmaceutical companies in their marketing strategies. Select one of the cases below to find out more.