What’s the optimal price architecture for your brand and product portfolio? What product claims to use to attract the consumer’s attention, drive trial and boost our sales? How to optimally build your product portfolio? What product characteristics are needed to have, which are nice to have?

SKIM’s consumer market experts have years of experience in answering strategically relevant business questions from leading multinational companies and global consumer brands alike, such as Procter & Gamble, Unilever, Nestlé and Philips.

Are you still relying on outdated, pre-omnichannel customer journey assumptions?