Upcoming events

From the rapid growth of mobile commerce, to the emergence of digital assistants and smart speakers, the environment in which consumers make decisions has changed forever. If you too are wondering ‘How can I help my brand thrive amidst these digital disruptions?’, join us at SKIMspiration Europe 2018! This exclusive client…

While it takes the patient perspective to set yourself apart as a pharmaceutical company, the traditional patient journey is largely a treatment journey focused on physicians, their examination, and treatment behavior. Today, even attempts to be patient-centric are mainly focused on treatment (and therefore products) rather than beginning with patient…

Following successful editions in Singapore, Indonesia and the Philippines, SKIM will hold another free Masterclass on Pricing and Communication on 5 July 2018 in Kuala Lumpur, Malaysia. We will be inviting senior-level market research clients, consultants and ad agency professionals, who are based in Malaysia, to join us in these…

Existing literature and game theory (the science of logical decision making) identify two types of market players: price leaders and price followers. When a price leader optimizes its strategy, it must consider and anticipate a follower reaction based on prior evidence. If, when you increase your price, a competitor always…

Following successful editions in Singapore, Indonesia, and the Philippines, SKIM will hold another free Masterclass on Pricing and Communication on 2 August 2018 in Ho Chi Minh, Vietnam. We will be inviting senior-level market research clients, consultants and ad agency professionals, who are based in Vietnam, to join us in…

Client budgets and timelines are shrinking while the need for quality remains the same. That trend has spurred an increase in survey automation, but can such solutions be applied to qualitative research given its human-centric nature? If so, what are the trade-offs? Based on the results of a competition judged…