How co-creation sessions with a dedicated HCP panel were instrumental in defining relevant patient and disease-related characteristics to mimic realistic treatment decisions in stage III Non-small-cell lung carcinoma.
In this conference, we share our approach that combines text mining and driver analysis to turn reviews into product features and understand which are necessary to drive high satisfaction scores among customers.
Join us, along with Dirk Ploss, Head of Digital Technologies Scouting and Advisory of Beiersdorf AG, as we explore the rapid adoption of voice technology, and address the questions that brands should be asking.
