Unilever’s secret behind winning product claims and brand visuals
Learn how Unilever used consumer psychology to create product content that converts and get inspired for your brand communications.
At SKIM, we unlock the power of communication to help brands cultivate psychological connections with their audiences. By combining our expertise in behavioral science and validated psychological frameworks with advanced analytics, we help create communications strategies that truly connect with your customers to grow your long-term brand health and drive immediate action. We don’t just predict behavior – we help shape it. As your communications partner, SKIM ensures your brand captures attention, builds trust, and drives conversion when it matters most.
Build a deep understanding of what matters for your brand equity, and how to position your brand for long-term brand health, powered by our advanced analytical tools.
Craft a holistic messaging strategy that strengthens your brand’s core identity and values, while creating psychological connections that spark immediate action.
Create and validate messages that effectively drive action across touchpoints, backed up by our validated psychological communication frameworks.
A strong communications strategy begins with a powerful brand promise. At SKIM, we believe that a successful roadmap for your brand is built on a thorough understanding of your current position, future aspirations and the evolving opportunities and needs in the market. We dive deep into these elements to uncover the landscape that underpins your brand, using decades of experience in advanced analytics to reveal what really matters to your business. Together, we define a strategic direction that aligns with your brand’s essence, authentically positioning it to stand out and lead in a competitive marketplace.
Based on this deep understanding, we craft impactful communications. The challenge here isn’t just about visibility, it is about creating genuine connections. That’s why we help develop brand communications that resonate with your audiences on a psychological level, triggering them to take action. Our approach is rooted in neuroscience and fine-tuned through years of experience working with the world’s largest brands and academic institutions.
In this two-stage approach, we bridge the gap between a brand’s purpose and people’s behavior, ensuring that every touchpoint reinforces your brand promise while influencing people’s perceptions and decisions.
Read client’s case“Tapping into consumer psychology was a key element in our process of revitalizing our product claims. The SKIM approach helped us meaningfully connect with consumers.”
Unilever Hair Claims ExpertUnilever
Read client’s case“Message generation is hard, and we were not experts. None of us were, but we had SKIM’s communications framework now that we could get behind.”
Consumer Insights Manager