Blog articles by Ricardo Rodrigues

Ricardo Rodrigues

Articles by

Ricardo Rodrigues

Ricardo Rodrigues is a Senior Manager at SKIM's London office and a member of the global Net Revenue Management team, with a focus on bringing in the client-side point of view on pricing strategy and execution. His NRM expertise comes from over 10 years of experience on pricing consultancies and pricing market research for different industries and clients ranging from financial services to FMCG and B2B.

Taming the Dragon: 3 steps to strategically tackling inflation

Taming the Dragon: 3 steps to strategically tackling inflation

By Ricardo Rodrigues and Robin de Rooij on September 21, 2022

In the past decades, high inflation rates mostly only challenged smaller, troubled economies like Argentina, Venezuela or Turkey. But with CPI prints now topping 9% in the US and the UK, and 10% on average for the 38 countries in the OECD, inflation now touches us all. And it’s not going away anytime soon.

As vulnerable consumer segments reach the limits of their wallet and more affluent consumers start to feel the squeeze as well, your company is likely struggling to maintain margins and please shareholders.

So, what can you do about this?  In this article, you’ll learn a three-step process to mitigate the effects of inflation on your business. We share proven strategies our clients have adopted to successfully tackle inflation.

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