How it all started in 1979 and where we took it from there
From a humble one-person start-up in 1979 to being global insight-based consultants today, we’ve been at the forefront of innovation and industry trends for many years, continuously adapting to our clients’ evolving needs. Join us as we take a walk down memory lane, highlighting the milestones that have shaped SKIM into the company it is today.
1979
The birth of SKIM
Founded by Dirk in a small attic in his house, driven by a passion for innovation.
1982
Frontrunner in new technologies
We were among the first ones doing computer-assisted research showcasing our commitment to implementing new technologies.
1983
The first step in establishing our global impact
Global research scope of no less than 12 countries, covering 5 continents
1987
Becoming the global expert in choice modeling
Representing Sawtooth Software in Europe, Middle East and Africa with a focus on methodology.
1990
Expanding into other industries
Expanding our reach from B2B and Healthcare to partnering with other leading brands such as Roche, Novartis, Nissan, Motorola, and P&G.
1991
Preferred supplier for pricing solutions
Became the preferred supplier in pricing for P&G, establishing SKIM’s recognized position in pricing, portfolio management, and revenue management.
1992
Getting recognized for our thought leadership
Won the best methodological paper in pricing and best case study in global entrepreneurship from ESOMAR.
1994
Strengthening our culture through SKIM Day
In the same year, we celebrated the first SKIMday where we bring all SKIMmers together to celebrate our anniversary and foster a fun and engaging company culture.
2003
Expansion to new markets
The first SKIMmer went abroad to the US to open our 1st office in Newark, NJ. Today, SKIM has a global presence with 11 offices worldwide, all started by SKIMmers who had the dream to go abroad and start something new.
2006
Recognition in Brand Communications
Starting with our first claims studies for Philips and Unilever, our brand communications expertise has grown, establishing us as a global leader in the field. We leverage proven psychological frameworks to help leading brands all over the world connect with their customers.
2016
#LifeatSKIM – Highlighting what we love about SKIM
#LifeatSKIM is more than just a hashtag where we capture and share moments that make SKIM, SKIM. It refers to a culture where you can be yourself, get inspired by what you do and share fun and memorable experiences with your colleagues.
2020
SKIMpact
While this philosophy has been part of SKIM since its inception, this year SKIMpact was officially launched. It forms our formal commitment to empowering people in our communities and becoming a carbon net zero company by 2025.
2021
Consultative work begins
Conducted a wargaming session for Danone, marking our evolution from a traditional insights agency to an insight-based one, where we work with a variety of stakeholders on the client side.
2023
SKIM recognized as one of the top innovative companies
Driven by curious minds that continuously challenge the status quo and push the boundaries of what’s possible, SKIM was recognized in recognized in 2019 among the top 50 innovative companies by GRIT. Now, we are sitting in the top 3.
2024
Leadership and Diversity
We take pride in having grown into a truly global and diverse team with 300+ SKIMmers across 11 offices, representing more than 40 different nationalities, with 60% of our team being female. We are also uniquely led by two CEOs, reflecting our innovative and non-traditional approach to leadership.