Our history

Where it all began

How it all started in 1979 and where we took it from there

Founded in 1979 by Dirk Huisman, SKIM has developed into a dynamic international customer insights agency with eight locations worldwide. In little over 35 years, our organization shaped up from an innovative, entrepreneurial individual into an international team of over 100 dedicated professionals from all over the world. And we are continuing to grow and expand…

From individual entrepreneur to market research agency

  • 1979 Foundation in May, exchanging the attic for an actual office in Rotterdam in the fall of ’79
  • 1983 International research scope of no less than 12 countries, covering 5 continents

Developing methodological leadership in conjoint

  • 1987 Representing Sawtooth Software in Europe, Middle East and Africa
  • 1993 Separate division taking care of distribution of Sawtooth Software

International expansion to be close to our clients

  • 2003 Opening US office in greater New York area
  • 2008 Opening Geneva office & relocation US office to Hoboken, NJ (greater New York area)
  • 2009 Opening London office
  • 2010 Opening Triggerpoint, our research and training facility in Rotterdam
  • 2012 Opening San Francisco office
  • 2013 Relocation of London office to bigger, more inspiring space; opening Atlanta office
  • 2013 Expanding to Latin America, opening offices in Brazil and San José, Costa Rica
  • 2015 Opening Singapore office
  • 2017 Opening Gothenburg office