The amount of market and brand data available these days can be overwhelming: ad hoc primary research studies, ongoing brand tracking studies, customer data, retail transactions, digital platforms metrics, you name it.  Moreover, these sources are often isolated islands of information. What if you could integrate these islands to tap into the power of meta-insights with our advanced modeling?

At SKIM, we can help you extract more value from your existing data by looking at it in new ways. Our econometric modelers specialize in evaluating and merging proprietary data such as tracking studies, retail transactions, and customer data, with external economic and climate factors, social media data, population dynamics and market trends. We utilize advanced market modeling to reveal previously unseen trends, patterns and insights on your brands and categories.

With roots in advanced research methodologies and choice modeling, SKIM has been helping companies like yours for over 35 years to deeply understand consumers and markets across industries.

Introducing SKIM’s brand driver analysis

SKIM is an expert in advanced modeling. With our brand driver analysis, we can help you understand how consumers perceive the market you are in and what the position of each brand is. Find out more at

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Brand tracking studies provide extensive information on perceptions of your brand value over time. However, most of the time this information is not fully exploited. In this 30-minute SKIM webinar, we share how to use your existing tracking data to gain deeper insights in what drives value in your market – and what you can do to optimize your brand perception.