Blog articles by Karin Lieshout

Articles by

Karin Lieshout

Karin Lieshout is Managing Director and one of the two founding partners of SKIM. She is passionate about partnering with clients to help them better understand and influence decision behavior, with over 25 years of experience in the insights industry. Karin holds a Master’s degree in Business Administration and strategic marketing management.

Marketing strategies post COVID-19: What you should know about decision behavior

By Karin Lieshout on April 2, 2020

COVID-19 has radically changed the context in which we make decisions, disrupting many habits. No one can predict if the behavioral shifts will last or what the recovery period will look like.

Online shopping and media consumption will undoubtedly continue to grow (as it was pre-COVID-19) … but to what degree? Will brand-loyal consumers who switched brands due to limited stock eventually return?