Blog articles by Katharina Graeser

Articles by

Katharina Graeser

Katharina is an Associate Director and part of SKIM's Methodology & Analytics team, with a background in sociology and psychology and over 15 years' experience in international market research. She is passionate about bridging the WHY (Qual) and WHAT (Quant), developing customized research solutions and uncovering insights that address complex business questions.

AI’s impact on consumer behavior and how to increase brand value

By Katharina Graeser on April 8, 2024

New insights on AI reveal consumer preferences, concerns and marketing implications

At a time when generative AI promises revolutionary change across industries, the pressing question is not about the capabilities of AI. Instead, you’re probably asking:

How can we best use AI to increase brand value and enhance the consumer experience?

How can we specifically and strategically leverage these capabilities to gain a competitive edge?