Blog articles about Data Fusion

Navigating market disruptions with a strategic approach

Rapid advancement in consumer and medical technology along with the disruption of the global pandemic, presented an opportunity for Guide Dogs to reflect and reset the strategic horizon. Guide Dogs wanted to build a more long-term vision and explore how they could effectively adapt to changing demands in the future.  

But how do you forecast the future, and overlay a range of varying disruptive challenges, in a robust data-centric way?

At Quirk’s London, alongside Aileen Bradley, Head of Strategy at Guide Dogs UK, we discussed the approach taken that became the springboard to thinking longer term. Read on to discover how our predictive forecasting tool and scenario planning helped Guide Dogs look to the future. 

A fun and holistic process that uncovers the right decisions FAST

“More data, more problems.” That’s how a Product Insights Lead recently described to us the reality many brands face when it comes to making decisions today. Holistic, data-driven decision making is more complex than ever before, thanks to a variety of competing realities:

• Business intelligence is often siloed in different departments and data sources
• Different data sources may give conflicting insights
• Stakeholders have differing concerns and perspectives
• The competitive landscape may not be well understood
• Decisions need to be made quickly in response to changing markets and priorities

These realities impede your ability to make the best decisions to achieve your company’s goals.

So how can you bring together various data sources, information, insights, and stakeholders to make holistic and agile decisions?