Are you reinventing your business model to align with your organization’s sustainability strategy? You may find yourself at a critical junction without reliable data to guide your decision-making. And the stakes are high: success will unlock tremendous value, both for your stakeholders and for the planet.

Deploying innovative products or services brings unique challenges. Adopting them often requires behavior change from your customers. For you, that’s significantly more complex than simply getting them to try a new brand or model. It’s why sustainability marketing is so challenging. 

To drive successful business sustainability strategies, you need an accurate roadmap with insights, including:

  • The value customers place on sustainable products and services
  • Which segments are ready for the transition
  • What types of messages will drive behavior changes in target segments

Sustainability research is difficult and susceptible to bias. Instead of relying on traditional stated  data to make decisions, choose an experienced sustainability partner to guide your transformation and strengthen your brand for the long term. 

With 40 years of decision-behavior and data science expertise, innovative tools, and dedicated sustainability practice, SKIM will help you build a customer-centric view, make the right decisions based on fact-based insights, and emerge as winners in the race to net-zero.

SKIM capabilities for sustainability research & insights:

Uncover who is ready, what they value and how to change behavior

SKIM-segmentation

Segmentation

Uncover what’s driving decisions to accurately identify and target high-value customer segments

Value and pricing

Value and pricing

Predict the value customers place on your sustainable offering and what they are willing to pay

Brand communication

Communication

Improve marketing results with authentic messaging that resonates with your target segments

SKIM-segmentation

Segmentation

Uncover what’s driving decisions to accurately identify and target high-value customer segments

For sustainable products and services, knowing precisely who to target can make the difference between failure and success. Yet most segmentation research takes a simplistic approach to this problem and delivers weak results. 

SKIM’s Sustainability Segmentation method brings rigor and depth to this challenge, incorporating personal and societal values, attitudes and norms, to help you to more accurately identify and target your high-value customer segments.

SKIM consultants guide you through the entire process, from defining the scope to internalizing the segmentation within your teams and across your organization.

Value and pricing

Value and pricing

Predict the value customers place on your sustainable offering and what they are willing to pay

What value do your customers place on sustainability? Understanding the “say-do gap”  or “value-action gap” is one of the central challenges for new sustainable products and services. 

Based on precise customer choice models, SKIM has developed a unique approach to better predict how much value customers place on your sustainable product or service, and how much they are willing to pay

Armed with these insights, you can boost your bottom line by understanding the impact of marketing decisions on revenue, market share, and profitability.

Brand communication

Communication

Improve marketing results with authentic messaging that resonates with your target segments

How you communicate can make or break your success. SKIM’s expertise helps you develop authentic sustainability marketing messages that resonate with your target segments. 

Strengthen your communication strategy and improve results by applying SKIM’s proven benchmarks and best practices (developed through our work with the world’s leading sustainability communicators, including Unilever and Google). 

With our knowledgeable team guiding your messaging development and our advanced analytical tools for testing, you’ll learn which messages work best for your audience. 

Sustainability success stories

Unilever: sustainability messaging strategy 

Unilever: sustainability messaging strategy 

What kind of sustainability messages will engage customers? That was the challenge Unilever presented to SKIM. They needed a climate and carbon messaging strategy and playbook based on rigorous evidence. 

Using our Unspoken method, SKIM tested hundreds of climate and carbon-related messages and eco-label claims across several product categories and geographies. 

The result was a detailed view on what Unilever’s customers want, relate to and engage with. We delivered a playbook with clear recommendations and insights for the global organization, but also for individual categories, brands and geographies to enable immediate, practical next steps and tactical execution.