Mobility and automotive

Mobility industry insights to help our clients navigate the race to net-zero

Mobility and automotive

The mobility industry is experiencing unprecedented disruption as the net-zero transition unfolds at a tremendous pace. In automotive, public policy and corporate strategies have converged around electric vehicles. But the industry is not on track to complete this transition at the pace that policy requires, opening the door for challenger companies to enter and capture market share from incumbents. 

These market conditions present a new and distinct challenge for the auto industry: a shift to selling behavior change as opposed to refreshed models every year. We help our clients gain the insights to successfully navigate this transition:

  • Which consumer segments to target to accelerate EV adoption
  • The triggers and barriers that kick-start, progress or block consumers on their journey 
  • Which messaging and marketing strategies will drive conversion and build brand strength
  • The feature tiers and price points with the strongest potential to optimize revenue

As a global leader in decision-behavior research, SKIM helps our clients win in the net-zero transition by uncovering who is ready and how to effectively stimulate behavior change. 

Listen to our podcast to learn how Original Equipment Manufacturers (OEMs) can tackle EV Total Cost of Ownership (TCO) confusion, why EV incentives may not work, and how consumer attitudes about EV driving range may be outdated.

Want to know more?

Don't hesitate to give us a call or drop an email!

Julie Smith

Managing Director

Julie Smith

Aljona Melzel

Director

Aljona Melzel

Gerben van den Blink

Managing Director Latin America

Gerben van den Blink

Bill Salokar

VP Client Solutions

Bill Salokar