Blog articles by Rivelino Dijksteel

Rivelino Dijksteel

Articles by

Rivelino Dijksteel

Rivelino is a Research Manager at SKIM, based in Rotterdam. He has worked in market research for the past 7 years, including 5 with SKIM, and is an expert in brand communication and pricing research in technology, financial services and telecom. Rivelino holds a master’s degree in Marketing Management from the Erasmus University Rotterdam School of Management.

What online service providers need to know about shifting value perceptions

What online service providers need to know about shifting value perceptions

By Timo Bontenbal and Rivelino Dijksteel on August 11, 2020

Online service providers have enjoyed a boom in sales over the past several months. Consumers have either increased their consumption or have been forced to try services ranging from media streaming and online subscriptions to food delivery apps.

As we gradually return to “normalcy,” many companies are wondering: which services will consumers continue to subscribe to, and which will be abandoned? Will these new habits stick?

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