Uncover consumer insights to drive online success
How, where and when people shop is rapidly shifting to digital channels. To drive digital success, you need to understand how consumers shop online and how they make decisions.
- How do your online and brick-and-mortar store strategies work together?
- Which new products, bundles, packs will drive sales in the digital space?
- What are the most influential touchpoints to prioritize marketing investments along complex consumer decision journeys?
- Does your online content engage consumers and convince them to buy?
- How do you build loyalty and maximize revenue for online subscription business models?
As an eCommerce research innovator, SKIM provides accurate and actionable answers to questions like these. We combine 40 years of experience in analyzing consumer behavior with innovative digital and mobile-first research solutions.
Check out our resources, strategies and solutions.
Influence online shopping behavior with these strategies
Understand & influence the consumer journey
Untangle complex consumer decision journeys to prioritize marketing resources and deliver message to have maximum impact.
Optimize eCommerce advertising and online content
Boost consumer engagement and drive sales with tools and strategies to improve your advertising and product content online.
eCommerce pricing, promotion & portfolio planning
Build revenue and customer loyalty by making the right eCommerce pricing, promotion and product portfolio decisions.
Implement and optimize your subscription model
Build and hone subscription business models for customer retention, maximum revenue, and long-term success.
Digital commerce: Trending topics
Maximize online subscription revenue per user
Boost revenue by delivering right-sized subscription offerings at prices consumers are willing to pay, with insights into consumer attitudes, motivations and behaviors.
Increase online conversion by reducing psychological distance
Drive consumer choice by developing online product imagery guidelines that incorporate proven consumer psychology principles.
Explore decision journeys and online shopping behavior
Optimize your marketing mix with insights about how, when and where consumers search, browse and shop online.
SKIM Digital + Mobile Toolbox for digital commerce insights
DigiShop:
Mimic and better understand online shopping behavior
Replicate online environments to learn what drives shopper behavior so you can understand and influence purchase decisions.
Unspoken:
Implicit and mobile testing of consumer preferences
Screen eCommerce content e.g. concepts and videos with our engaging mobile solution that uses swiping and tapping techniques.
Decision Journey Mapping:
Reveal consumer triggers, touchpoints and experience
Gain clarity around complex and multifaceted decision journeys with our qualitative, quantitative and behavioral methodologies.
Clients success stories
More SKIMspiration: Latest online shopper research & consumer insights
6 steps to identify and untangle today’s consumer decision journeys
Gain clarity around messy, omnichannel decision journeys and influence consumers to purchase your brand.
Optimizing subscription pricing with a new approach to segmentation research
Find out how you can thrive in a crowded subscription market with a needs-based segmentation approach to pricing research and decision-making.
How to optimize ecommerce strategies amidst disrupted consumer behavior
With increased online shopping, forced new brand trials and more choices than ever before, here’s how to optimize your online strategies for the new reality.