ESOMAR APAC 2024 - Managing the grey market problem
Join SKIM and Reckitt at ESOMAR APAC 2024 to explore innovative strategies for managing grey market challenges impacting premium brands across APAC.
Get the most from your digital marketing and promotion
Achieving eCommerce success is increasingly complex and challenging, yet there’s a key element that’s within your control: your online product content and advertising. Are you optimizing that content to drive online conversion?
- What type of content has enough stopping power and cuts through online clutter?
- Which product images and descriptions will maximize click-through rates and add-to-basket rates on Amazon product detail pages?
- Does your online content engage consumers and convince them to buy?
As an eCommerce research innovator, SKIM provides accurate and actionable answers to questions like these. In fact, when a popular Asian eCommerce platform applied our digital content optimization framework to select products, it saw a 64% increase in page views and 40% increase in sales.
Check out our resources, strategies and solutions.
SKIM Digital + Mobile Toolbox for product content and eCommerce advertising insights
DigiShop:
Mimic and better understand online shopping behavior
Replicate online environments to learn what drives shopper behavior so you can understand and influence purchase decisions.
Unspoken:
Implicit and mobile testing of consumer preferences
Screen eCommerce content e.g. concepts and videos with our engaging mobile solution that uses swiping and tapping techniques.
Clients success stories
More SKIMspiration: Latest online shopper and eCommerce insights
Best practices for optimizing product content & eCommerce ads
Create standout advertising creative and product content for eCommerce using these proven strategies.
How to optimize ecommerce strategies amidst disrupted consumer behavior
With increased online shopping, forced new brand trials and more choices than ever before, here’s how to optimize your online strategies for the new reality.
Drive digital marketing success by unlocking the minds of online shoppers
Psychographics offer brands valuable, but often overlooked, clues about how consumers make decisions online.
