Optimize online product content and eCommerce advertising

Get the most from your digital marketing and promotion

Achieving eCommerce success is increasingly complex and challenging, yet there’s a key element that’s within your control: your online product content and advertising. Are you optimizing that content to drive online conversion?

What type of content has enough stopping power and cuts through online clutter?

Which product images and descriptions will maximize click-through rates and add-to-basket rates on Amazon product detail pages?

Does your online content engage consumers and convince them to buy?

As an eCommerce research innovator, SKIM provides accurate and actionable answers to questions like these. In fact, when a popular Asian eCommerce platform applied our digital content optimization framework to select products, it saw a 64% increase in page views and 40% increase in sales.

Check out our resources, strategies and solutions.

SKIM Digital + Mobile Toolbox for product content and eCommerce advertising insights

DigiShop:
Mimic and better understand online shopping behavior

Replicate online environments to learn what drives shopper behavior so you can understand and influence purchase decisions.

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Unspoken:
Implicit and mobile testing of consumer preferences

Screen eCommerce content e.g. concepts and videos with our engaging mobile solution that uses swiping and tapping techniques.

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More SKIMspiration: Latest online shopper and eCommerce insights

Best practices for optimizing product content & eCommerce ads

Create standout advertising creative and product content for eCommerce using these proven strategies.

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How to optimize ecommerce strategies amidst disrupted consumer behavior

With increased online shopping, forced new brand trials and more choices than ever before, here’s how to optimize your online strategies for the new reality.

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