Unlock (digital) shopping behavior
The shopping environment has more online and offline triggers, nudges, and touchpoints than ever before, which makes understanding your consumer journey a challenge. Yet understanding the nuances of the consumer journey is essential to optimize (omnichannel) marketing activities.
- What are the most impactful touchpoints that you can leverage to influence decision behavior?
- Which journeys are most prevalent and offer the greatest opportunity to target?
- What is the most effective message at the right time and touchpoint?
SKIM’s rigorous modeling approach delivers accurate, actionable consumer journey insights to guide both strategic planning and tactical execution. We can also help you gain stakeholder alignment on activation plans.
Consumer Journey: Trending topics
6 steps to identify and untangle today’s consumer decision journeys
Unravel messy, omnichannel decision journeys and find opportunities to influence consumers to purchase your brand.
A new research approach for more realistic consumer health decision journeys
Learn how an advanced analytics research approach to consumer health decision journeys can provide more reliable journey insights.
The holistic consumer journey: latest research advancements and activation strategies
Advance and integrate your consumer journey intelligence with the latest journey modeling research techniques and strategies for activating insights.
SKIM Digital + Mobile Toolbox for consumer journey insights
Decision Journey Mapping: Reveal consumer triggers, touchpoints and experience
Gain clarity around complex and multifaceted decision journeys with our qualitative, quantitative and behavioral methodologies.
DigiShop:
Mimic and better understand online shopping behavior
Replicate online environments to learn what drives shopper behavior so you can influence purchase decisions.
Unspoken:
Implicit and mobile testing of consumer preferences
Screen eCommerce content e.g. concepts and videos with our engaging mobile solution that uses swiping and tapping techniques.
Clients success story
More SKIMspiration: Latest online shopper and eCommerce insights
How to optimize ecommerce strategies amidst disrupted consumer behavior
With increased online shopping, forced new brand trials and more choices than ever before, here’s how to optimize your online strategies for the new reality.
Drive digital marketing success by unlocking the minds of online shoppers
Psychographics offer brands valuable, but often overlooked, clues about how consumers make decisions online.
Driving successful CPG omnichannel strategies with the right customer journey framework
Explore the four types of frameworks for mapping the consumer decision journey, and identify which one you should be using.