Maximize growth by optimizing pricing and product portfolio specifically for eCommerce

Your eCommerce pricing, promotion and product portfolio decisions can significantly impact the success of your customer acquisition and retention strategies. Do you have reliable insights to make high-stakes decisions with confidence? 

  • Which bundles, packs or configurations will drive sales on Amazon vs. groceries.com vs. brick-and-mortar? 
  • Which promotion formats (such as coupons or multipack offers) will best drive conversion for each online channel? 
  • What is the impact of pricing and pricing format on consumer choices for your products? 

As the leader in choice modeling, SKIM applies our deep expertise in replicating the online shopping environment to answer questions like these. We deliver reliable insights that help top global brands to optimize their omnichannel pricing, promotion and portfolio planning.  

Check out our resources, strategies and solutions. 

SKIM Digital + Mobile Toolbox for eCommerce pricing, promotion and product portfolio insights

DigiShop: 
Mimic and better understand online shopping behavior

DigiShop:
Mimic and better understand online shopping behavior

Replicate online environments to learn what drives shopper behavior so you can understand and influence purchase decisions. 

Pricing and revenue management:
Defining the best product offer at the right price to maximize revenues across channels

Pricing and revenue management:
Defining the best product offer at the right price to maximize revenues across channels

Select the best product offer at the right price to maximize revenues across channels with our toolkit of pricing research solutions. 

Clients success stories

How Funda uses a subscription pricing strategy to create a steady revenue stream, even when the market dips

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How VodafoneZiggo optimized its portfolio by better predicting consumer choices online

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More SKIMspiration: Latest online shopper and eCommerce insights   

Optimizing-online-subscription-pricing

Everything you need to know to maximize online subscription revenue per user 

Boost revenue by delivering right-sized subscription offerings at prices consumers are willing to pay, with insights into consumer attitudes, motivations and behaviors.

eCommerce best practices: optimize online assortments, prices and promos 

eCommerce best practices: optimize online assortments, prices and promos 

Get practical tips and agile research solutions to help you optimize your product assortment, prices and eCommerce promotion strategies.