Create a direct relationship with your customers
As consumer buying preferences have shifted, companies with a subscription business model have grown more than six times faster than those using traditional models. And it’s not only digital services: subscriptions for tangible goods are expected to outpace those for streaming services within three years. Do you have the information you need to create and optimize a subscription model for your products or services?
- How are digitally-enabled subscription models impacting consumer journeys and behavior in your industry and category?
- What strategies will build loyalty and decrease churn?
- How can a subscription model help build direct relationships, capture customer information and inform strategic decisions?
- What pricing tier strategies work best for subscriptions in your industry?
SKIM’s subscription channel expertise, along with our exclusive data about subscription behavior and attitudes from 16,000 consumers, is guiding leading brands to optimize their subscription business models. Whether you’re in a long-standing subscription industry (like telecom), a technological disruptor (like streaming and delivery services), or new to subscription models (like FMCG), SKIM can help.
Subscription business model: Trending topics
Understand the rise of the subscription lifestyle
At TMRE, we revealed the results of our multi-category, multi-country study of consumer attitudes, motivations and behaviors related to subscriptions. Find out how these insights may impact your brand and how you can capitalize on them.
The impact of subscriptions on consumer behavior
At ARF 2022, we explored the explosive growth of the subscription economy, the shifting landscape of brand interaction with consumers, and five key insights that marketers need to know about subscription consumers.2
The subscription lifestyle opportunity: Create direct relationships with customers
The subscription channel is an opportunity for brands to create ongoing relationships and conversations with customers. In this article, we explore five issues your team will want to address to succeed in this channel.
SKIM Digital + Mobile Toolbox for subscription insights
Subscription strategy workshops: Develop, align and activate optimized Go-To-Market plans
Brainstorm strategy and optimize market entry using SKIM’s subscription channel knowledge + extensive subscription consumer attitudes and behavior database.
Mimic and better understand online shopping behavior
Replicate online environments to learn what drives shopper behavior so you can understand and influence purchase decisions.
Implicit and mobile testing of consumer preferences
Screen eCommerce content e.g. concepts and videos with our engaging mobile solution that uses swiping and tapping techniques.
Decision Journey Mapping: Reveal consumer triggers, touchpoints and experience
Understand the new, multifaceted consumer choice framework for subscription decision journeys and gain insights to help you optimize your subscription strategy.
Clients success stories
More SKIMspiration: Latest online shopper and eCommerce insights
Everything you need to know to maximize online subscription revenue per user
Boost revenue by delivering right-sized subscription offerings at prices consumers are willing to pay, with insights into consumer attitudes, motivations and behaviors.
Optimizing subscription pricing with a new approach to segmentation research
Find out how you can thrive in a crowded subscription market with a needs-based segmentation approach to pricing research and decision-making.
How a subscription meal-kit company plans successful recipes each week
Delight your customers with every box by adapting your market research approach to better inform the creative teams designing your direct-to-consumer subscription offering.