How a beer brand strengthened its position in a key African market
See how an established beer brand sharpened pricing and distribution decisions to drive double-digit growth in an African market.
The battle for online shoppers is fiercer than ever. To optimize your online strategies and increase ROI on marketing spend it’s critical to know what truly drives online decision making behind walled gardens.
Behind the walled-gardens
Many online and brick & mortar shoppers start their shopper journey on popular online retail websites (e.g. Amazon or Alibaba) or review prices on comparison sites. Unfortunately, uncovering behavioral data of online and mobile shoppers on these influential website and applications has been a blind spot for many marketers – until now.
SKIM DigiShop optimizes online conversion by predicting digital shopper behavior via realistic, replicated online environments. The solution can mimic eCommerce platforms, online retailers, price comparison sites, and mobile apps to help brands better influence online shopping behavior.
“Under the old paradigm we focused on media spend while under the new paradigm, we focus on the thumbnail [product] images to actually increase the outcomes of the ad campaigns.
With the same amount of ad spending, we could easily see 2 – 3 times more conversion”
Read how SKIM DigiShop’s eCommerce predictions were validated in-market
Where can you use DigiShop?
DigiShop helps drive eCommerce agility by testing content and strategies quickly and realistically. You can use DigiShop to help optimize your digital marketing strategies in the following areas:
Product Communications
- Images & videos
- Titles, copy and descriptions
- Product detail pages
Ads & Promotion Impact
- Banner ads
- Sponsored content
- Coupons & promotions
- Opportunities for impulse triggers
Accelerate agility with DigiShop
SKIM’s DigiShop will provide specific and actionable optimization recommendations, guidelines and tools to influence online shopper behavior.
Increase online conversion
- Click through and add-to-basket rates: Learn which stimuli (including which specific aspects) maximize click-through and add-to-basket rates
- Stopping power: Measure which content, visuals and formats are best at grabbing consumer’s attention
- Search filter usage: Determine how consumers use filters to shop, compare or research products and services online
More accurate predictions
Simulator: Allows you to calculate the impact of different content, assortment and promotion scenarios on an ongoing basis
How does DigiShop work?
With DigiShop consumers go on a series of highly realistic and interactive shopping exercises in a replicated online environment, mobile website or app. These in-context exercises measure consumer reactions to variations in digital content, assortment, packaging, pricing, and/or advertising stimuli.
Powered by SKIM’s proprietary conjoint methodologies, DigiShop reveals true behavioral data which is usually closely guarded by popular online platforms.
With this new method we can estimate or predict consumer decision-making even better because it looks like the real world more than a conditional setting.
Consumer and Market Insights Manager, VodafoneZiggo.
Why DigiShop?
- Uncover closely-guarded online behavioral data: Simulates “walled garden” sites, shopping behavior otherwise unavailable
- Realistic, confidential online environment: Mimics real-world environments without going live online
- Robust analytics, powered by conjoint: Solution rooted in proprietary conjoint & advanced methodologies
- Device agnostic: Mobile & desktop friendly
- Available in all countries and for all online platforms, e.g., Amazon, Walmart, Taobao
Empowering retail partners
Armed with true shopper reactions, you can now share valuable online behavioral insights with your retail customers. By taking a more data-driven approach to online content decisions, they can improve their omnichannel performance. Together, this strategy can help boost category growth and market share for you both.
