Perspectives

SKIM Masterclass: Master the methodologies

SKIM Masterclass: Master the methodologies

Join us on this deep dive into key research methodologies and analytics to optimize your marketing strategies with precision and certainty.

Choiceful consumers as inflation stabilizes

Choiceful consumers as inflation stabilizes

Join our EPP webinar and discover insights from our latest survey on shifting consumer behavior as inflation stabilizes.

Webinar: Impact of AI on consumer behavior and brands

Webinar: Impact of AI on consumer behavior and brands

Sign up for this webinar to hear the impact of AI on decision behavior and brand value across industries. Explore AI strategies for 2024 and beyond.

Webinar: The Early Majority - the next phase in the UK's EV transition

Webinar: The Early Majority - the next phase in the UK's EV transition

The UK battery electric vehicle transition is approaching its next phase. Join us to explore barriers and perceptions of the early majority.

Webinar: Using AI to boost creativity, quality and efficiency

Webinar: Using AI to boost creativity, quality and efficiency

Discover how AI drives creativity, enhances quality, and boosts efficiency.

SKIM In-house Day

SKIM In-house Day

Join our in-house day! Meet our team through speed-SKIMming, and tour our newly renovated office close to Rotterdam Central Station. If you're a career starter looking for a job in research or marketing analytics, or a student who is curious to find out more about market research, this is the perfect opportunity to know more about SKIM.

SKIM Masterclass: Driving customer choice through understanding the human brain

SKIM Masterclass: Driving customer choice through understanding the human brain

Learn how you can adjust your messages and visuals to the way they are processed by the human brain, to win the battle of customer choice.

Webinar “Increasing online conversion by reducing psychological distance”

Webinar “Increasing online conversion by reducing psychological distance”

Watch this webinar to learn how to reduce the psychological distance between consumer and brand and drive eCommerce conversion as a result.

Webinar “Uncover growth opportunities with more holistic and data-driven pricing strategies”

Webinar “Uncover growth opportunities with more holistic and data-driven pricing strategies”

Adopting a holistic mindset combined with the latest data-integration analytics approaches can improve pricing strategies. Watch this webinar to learn how to make more confident price, product and promotions decisions