SKIMspiration: Pricing and promotion trends 2026
Watch our webinar to learn how to leverage shifting consumer perceptions of price & promotions and enhance your brand’s revenue management strategies.
Economic pressure is reshaping how consumers prioritize their spending but not all categories are affected equally.
In this webinar, we share new insights from our Category Resilience Index to help you understand where your category stands.
You will learn:
- Which categories remain protected vs. vulnerable
- Where consumers are trading down or cutting back
- What this means for your pricing, positioning and growth strategy
In today’s uncertain economic climate, knowing where you can hold value and where you need to adapt is critical.
The real question is: is your category still set up to grow, or starting to come under pressure?
This session is designed for commercial, pricing, and brand strategy leaders who need a clear view of where to play and how to make better Revenue Management decisions in the second half of 2026.
Watch now
Meet our presenter
Ezequiel Neumann
Director, SKIM
Ezequiel is Director of Market Research & Revenue Growth Management and a specialist in consumer trade-off behavior, pricing strategy, and portfolio optimization.
For more than 15 years, he has worked with leading global brands to understand how consumers react when budgets tighten, prices rise, and every purchase decision becomes more deliberate. His work sits at the intersection of behavioral science and commercial strategy, translating complex consumer decision-making into actionable business growth opportunities.
Ezequiel developed the Category Resilience Index to help organizations identify which categories consumers are most willing to protect versus cut back on, providing a new lens on resilience, premiumization, and vulnerability in today’s economy.
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