Philips accelerated portfolio optimization
Efficient decision-making is key for leading brands. Learn how Philips optimized its oral healthcare portfolio and channel strategy in just one day.
Revenue management is about creating profitable, sustainable growth. To achieve this, we deliver data-driven recommendations that meet the needs of both internal and external stakeholders.
With our globally leading expertise in modeling and understanding choice behavior, deep knowledge of top and bottom-line drivers, and ability to use advanced and innovative modeling techniques, we deliver predictive solutions you can trust. Build best-in-class pricing and portfolio strategies, no matter your industry.
1
Strategic
Pricing
Uncover the ideal pricing strategy to maximize revenue, drive profitability, and win over customers, fueling long-term sustainable growth
2
Strategic
Promotion
Discover how to utilize temporary events to boost sales by driving attraction and conversion at the point of sale
3
Strategic Assortment
Create a market-relevant portfolio by identifying the right products, at the right price, for the right shopper moment
4
Operational Assortment
Gain a deeper understanding of each product’s role within your portfolio to unlock maximum revenue and profit potential
SKIM’s take on developing successful pricing and revenue management strategies
To create long-term, profitable, and sustainable growth, revenue management must focus on price, promotion and assortment optimization. At SKIM, we believe success across these three revenue management levers starts with:
1. Balancing stakeholder needs
Managing diverse stakeholder needs without losing sight of the customer
2. Setting a strategic price strategy
Building a data-driven pricing strategy that enhances margins, remains competitive and delivers customer value to set the stage for all other revenue management levers
3. Modeling past, present & future
Reliable modeling that combines historical sales data, current market realities and forward-looking insights to drive actionable revenue management strategies
Understanding and balancing stakeholder needs
Revenue management isn’t just about hitting performance targets. It’s about finding the right balance across internal and external stakeholders, all while keeping the needs and behavior of the end customer at the forefront. If you don’t win with the end customer, even the best theoretical proposition for other stakeholders won’t get you very far.
Why strategic pricing is key
Price too high, and you risk brand equity erosion through excessive promotion. Price too low, and you risk undermining a sustainable and profitable assortment. While all revenue management levers are important, at SKIM, we believe that strong, strategic pricing is the foundation for winning promotion and assortment strategies.
A keen eye on the past, present, and future
The best revenue management strategies take a holistic approach to data. By utilizing historical sales data to learn from the past, ensuring relevance by adjusting our approaches to today’s market realities, and predicting the future with robust methodologies, you can develop the most reliable, actionable and data-driven strategies.
At SKIM, pricing, promotion, and assortment optimization are at the core of what we do. With our deep expertise in advanced analytics, our innovative and reality-driven choice-behavior models, and a team driven by curiosity and a genuine desire to understand, we’re a powerful partner on the journey to sustainable and profitable growth.
