Perspectives

How a beer brand strengthened its position in a key African market

How a beer brand strengthened its position in a key African market

See how an established beer brand sharpened pricing and distribution decisions to drive double-digit growth in an African market.

Patient preference evidence can strengthen HTA submissions

Patient preference evidence can strengthen HTA submissions

How patient preference evidence helped show the value of infectious disease prevention beyond clinical outcomes.

Why traditional launch forecasts fail in dynamic markets

Why traditional launch forecasts fail in dynamic markets

A dynamic forecasting model helped a healthcare client plan launch, pricing and access decisions with more confidence.

Making value visible: How E.ON Next found growth beyond the price race

Making value visible: How E.ON Next found growth beyond the price race

Discover how E.ON Next used behavioral insights to uncover stronger brand differentiation beyond price.

Helping a leading brand prioritize growth in a declining category

Helping a leading brand prioritize growth in a declining category

SKIM helped a leading drinks brand identify and prioritize growth opportunities in a declining category.

How laboratory segmentation shaped a leading MedTech's R&D priorities

How laboratory segmentation shaped a leading MedTech's R&D priorities

Discover how segmentation helped a leading immunodiagnostics division prioritize features and develop strategies for product innovation.

How Alpro captures value through sustainability claims

How Alpro captures value through sustainability claims

Discover how Alpro create winning sustainability claims that motivate consumers to purchase by connecting to primary choice drivers.

Opportunities for prevention with household food waste collections

Opportunities for prevention with household food waste collections

WRAP's study with SKIM shows food waste collection boosts awareness, reduces guilt, and improves habits, supporting waste reduction & circular goals.

How PricingOne and SKIM unlock revenue potential

How PricingOne and SKIM unlock revenue potential

PricingOne and SKIM partner for RGM mastery, leveraging advanced modeling and consumer insights to drive profitable growth.

Driving success for Japan’s top skincare brand, TAKAMI

Driving success for Japan’s top skincare brand, TAKAMI

How TAKAMI ensures their product subscription model remains appealing, relevant, and poised for continued growth in a competitive market.

How early innovation strategy boosts product success

How early innovation strategy boosts product success

Discover how Whirlpool and Indeed use consumer insights early in the innovation cycle to develop products that truly resonate with consumers.

Danone's insights rewind powers strategic decision-making

Danone's insights rewind powers strategic decision-making

Danone partnered with SKIM to transform fragmented data into clear, actionable insights for strategic decision-making and business growth.

Philips’ diagnostic x-ray (DXR) division drives innovation and value

Philips’ diagnostic x-ray (DXR) division drives innovation and value

How Philips innovated its diagnostic x-ray systems to keep pace with the evolving needs of hospitals and radiology professionals.

Philips accelerated portfolio optimization

Philips accelerated portfolio optimization

Efficient decision-making is key for leading brands. Learn how Philips optimized its oral healthcare portfolio and channel strategy in just one day.

El Origen’s innovative snack journey

El Origen’s innovative snack journey

Learn how food start-up, El Origen, optimized its value proposition to boost awareness and conversion for its socially sustainable snack innovations.

How the FT drives customer growth with innovative promotions

How the FT drives customer growth with innovative promotions

Learn how the Financial Times evolved their promotion strategy to deliver a new and powerful way to attract customers.

Forecasting demand for Guide Dogs UK 15 years into the future

Forecasting demand for Guide Dogs UK 15 years into the future

Learn how Guide Dogs and SKIM augmented existing data sources with stakeholder and consumer insights.

Unilever’s secret behind winning product claims and brand visuals

Unilever’s secret behind winning product claims and brand visuals

Learn how Unilever used consumer psychology to create product content that converts and get inspired for your brand communications.

How KitchenAid revealed the “end-to-end” global consumer journey

How KitchenAid revealed the “end-to-end” global consumer journey

Read how KitchenAid synthesized a truly end-to-end consumer decision journey to grow their business globally.

How Edrington UK optimized its omnichannel path to purchase strategy

Learn how the distributor of premium whisky brands adapted to changing shopper journeys in an already complex category.

Danone’s secret weapon for agile decision-making: Wargaming

Danone’s secret weapon for agile decision-making: Wargaming

How Danone used an agile decision-making approach (wargaming) to align stakeholders and accelerate deployment in the plant-based category

How Google optimized its B2B messaging strategy for retail

How Google optimized its B2B messaging strategy for retail

Learn how Google developed winning B2B messaging in a crowded online marketplace with the help of SKIM’s proven communications framework.

How Unilever is driving growth opportunities with RM

How Unilever is driving growth opportunities with RM

Read how Unilever is focusing on revenue growth with a data-driven revenue management (RM) strategy and get tips from its NRM expert.

Turning terabytes of Big Data into insights

Turning terabytes of Big Data into insights

Explore how Big Data insights approach helped ArchDaily.com optimize its digital content strategy.