Philips accelerated portfolio optimization
Efficient decision-making is key for leading brands. Learn how Philips optimized its oral healthcare portfolio and channel strategy in just one day.
Client success story
Client success story
El Origen’s innovative snack journey
Learn how food start-up El Origen optimized its value proposition to boost awareness and conversion for its socially sustainable snack innovations.
Client success story
How the FT drives customer growth with innovative promotions.
Learn how the Financial Times evolved their promotion strategy to deliver a new and powerful way to attract customers.
Client success story
Forecasting demand for Guide Dogs UK 15 years into the future
Learn how Guide Dogs and SKIM augmented existing data sources with stakeholder and consumer insights.
Client success story
Unilever’s secret behind winning product claims and brand visuals
Learn how Unilever used consumer psychology to create product content that converts and get inspired for your brand communications.
Client success story
How KitchenAid revealed the “end-to-end” global consumer journey
Read how KitchenAid synthesized a truly end-to-end consumer decision journey to grow their business globally.
Client success story
How Edrington UK optimized its omnichannel path to purchase strategy
Learn how the distributor of premium whisky brands adapted to changing shopper journeys in an already complex category.
Client success story
Danone’s secret weapon for agile decision-making: Wargaming
How Danone used an agile decision-making approach (wargaming) to align stakeholders and accelerate deployment in the plant-based category
Client success story
How Google optimized its B2B messaging strategy for retail
Learn how Google developed winning B2B messaging in a crowded online marketplace with the help of SKIM’s proven communications framework.
Client success story
How Unilever is driving growth opportunities with NRM
Read how Unilever is focusing on revenue growth with a data-driven net revenue management (NRM) strategy and get tips from its NRM expert.
Client success story
Turning terabytes of Big Data into insights
Read about the Big Data insights approach used to help ArchDaily.com, the leading architectural website worldwide, optimize its digital content strategy.
Client success story
How Nestlé is shaking up the coffee shelf with Starbucks
Exploring a virtual shelf approach to launching a premium brand In 2018, Nestlé signed a…
Client success story
How to better uncover emotions in early-stage innovation research
Exploring voice analytics in new product development research with Johnson & Johnson Have you ever…
Client success story
Increase online conversion by reducing psychological distance
From clicks to cart: making smarter use of product images In today’s crowded online marketplace,…
Client success story
How VodafoneZiggo optimized its portfolio by better predicting consumer choices online
Understanding decision-making and choice overload in crowded markets In today’s highly competitive telecommunications market, consumers…
Client success story
The unique approach a charcoal brand used to fire up tasty product claims
Launching a premium product means convincing consumers to trade up, without driving them to the…
Client success story
How Kellogg’s built a global insights platform for claims tests
From a single corn flake to a global presence, Kellogg’s has been fueling better days…
Client success story
How Constellation Brands is overcoming mobile shopping challenges in the alcohol category
Is your eCommerce strategy attracting and converting consumers? The shift to online ordering for alcohol…
Client success story
How a subscription meal-kit company plans successful recipes each week
Cooking up consumer insights for the creative masterminds Consumers around the world are eating up…
Client success story
How online leader funda’s subscription pricing will help steady revenue stream
Using a subscription pricing model to lay stable foundations Funda is the top online real…
Client success story
The Long and Short of PepsiCo’s Promotion Strategy
While short-term cash flow impacts are often front of mind for fast-moving consumer goods brands (FMCG), after-sales dips and other aspects of sales recovery can damage your financial health in the long run. Discover the approach PepsiCo Benelux took to optimize the immediate and long-term impact of its promotions.
Client success story
Unilever shares journey with SKIM on mobile ready hero image design
eCommerce success in the consumer goods category doesn’t happen overnight — it’s a journey Defining…