Webinar: Beyond the hype – Impact of AI on consumer behavior and brands

Webinar: Beyond the hype – Impact of AI on consumer behavior and brands

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Unilever’s secret behind winning product claims and brand visuals Client success story

Unilever’s secret behind winning product claims and brand visuals

Learn how Unilever used consumer psychology to create product content that converts and get inspired for your brand communications.

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How KitchenAid revealed the “end-to-end” global consumer journey Client success story

How KitchenAid revealed the “end-to-end” global consumer journey

Read how KitchenAid synthesized a truly end-to-end consumer decision journey to grow their business globally.

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How Edrington UK optimized its omnichannel path to purchase strategy Client success story

How Edrington UK optimized its omnichannel path to purchase strategy

Learn how the distributor of premium whisky brands - The Macallan, The Famous Grouse & Jim Beam - adapted to changing shopper journeys in an already complex category

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Danone’s secret weapon for agile decision-making: Wargaming Client success story

Danone’s secret weapon for agile decision-making: Wargaming

How can a global organization improve strategic decision-making, align all stakeholders around an action plan,…

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How Google optimized its B2B messaging strategy for retail Client success story

How Google optimized its B2B messaging strategy for retail

Learn how Google developed winning B2B messaging in a crowded online marketplace with the help of SKIM’s proven communications framework.

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How Unilever is driving growth opportunities with NRM Client success story

How Unilever is driving growth opportunities with NRM

Read how Unilever is focusing on revenue growth with a data-driven net revenue management (NRM) strategy and get tips from its NRM expert.

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Turning terabytes of Big Data into insights Client success story

Turning terabytes of Big Data into insights

Read about the Big Data insights approach used to help ArchDaily.com, the leading architectural website worldwide, optimize its digital content strategy.

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How Nestlé is shaking up the coffee shelf with Starbucks Client success story

How Nestlé is shaking up the coffee shelf with Starbucks

Exploring a virtual shelf approach to launching a premium brand In 2018, Nestlé signed a…

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How to better uncover emotions in early-stage innovation research Client success story

How to better uncover emotions in early-stage innovation research

Exploring voice analytics in new product development research with Johnson & Johnson Have you ever…

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Increase online conversion by reducing psychological distance Client success story

Increase online conversion by reducing psychological distance

From clicks to cart: making smarter use of product images In today’s crowded online marketplace,…

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How VodafoneZiggo optimized its portfolio by better predicting consumer choices online Client success story

How VodafoneZiggo optimized its portfolio by better predicting consumer choices online

Understanding decision-making and choice overload in crowded markets In today’s highly competitive telecommunications market, consumers…

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The unique approach a charcoal brand used to fire up tasty product claims Client success story

The unique approach a charcoal brand used to fire up tasty product claims

Launching a premium product means convincing consumers to trade up, without driving them to the…

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