Perspectives

Philips accelerated portfolio optimization

Philips accelerated portfolio optimization

Efficient decision-making is key for leading brands. Learn how Philips optimized its oral healthcare portfolio and channel strategy in just one day.

El Origen’s innovative snack journey

El Origen’s innovative snack journey

Learn how food start-up El Origen optimized its value proposition to boost awareness and conversion for its socially sustainable snack innovations.

How the FT drives customer growth with innovative promotions.

How the FT drives customer growth with innovative promotions.

Learn how the Financial Times evolved their promotion strategy to deliver a new and powerful way to attract customers.

Forecasting demand for Guide Dogs UK 15 years into the future

Forecasting demand for Guide Dogs UK 15 years into the future

Learn how Guide Dogs and SKIM augmented existing data sources with stakeholder and consumer insights.

Unilever’s secret behind winning product claims and brand visuals

Unilever’s secret behind winning product claims and brand visuals

Learn how Unilever used consumer psychology to create product content that converts and get inspired for your brand communications.

How KitchenAid revealed the “end-to-end” global consumer journey

How KitchenAid revealed the “end-to-end” global consumer journey

Read how KitchenAid synthesized a truly end-to-end consumer decision journey to grow their business globally.

How Edrington UK optimized its omnichannel path to purchase strategy

How Edrington UK optimized its omnichannel path to purchase strategy

Learn how the distributor of premium whisky brands adapted to changing shopper journeys in an already complex category.

Danone’s secret weapon for agile decision-making: Wargaming

Danone’s secret weapon for agile decision-making: Wargaming

How Danone used an agile decision-making approach (wargaming) to align stakeholders and accelerate deployment in the plant-based category

How Google optimized its B2B messaging strategy for retail

How Google optimized its B2B messaging strategy for retail

Learn how Google developed winning B2B messaging in a crowded online marketplace with the help of SKIM’s proven communications framework.

How Unilever is driving growth opportunities with NRM

How Unilever is driving growth opportunities with NRM

Read how Unilever is focusing on revenue growth with a data-driven net revenue management (NRM) strategy and get tips from its NRM expert.

Turning terabytes of Big Data into insights

Turning terabytes of Big Data into insights

Read about the Big Data insights approach used to help ArchDaily.com, the leading architectural website worldwide, optimize its digital content strategy.

How Nestlé is shaking up the coffee shelf with Starbucks

How Nestlé is shaking up the coffee shelf with Starbucks

Exploring a virtual shelf approach to launching a premium brand In 2018, Nestlé signed a…

How to better uncover emotions in early-stage innovation research

How to better uncover emotions in early-stage innovation research

Exploring voice analytics in new product development research with Johnson & Johnson Have you ever…

Increase online conversion by reducing psychological distance

Increase online conversion by reducing psychological distance

From clicks to cart: making smarter use of product images In today’s crowded online marketplace,…

How VodafoneZiggo optimized its portfolio by better predicting consumer choices online

How VodafoneZiggo optimized its portfolio by better predicting consumer choices online

Understanding decision-making and choice overload in crowded markets In today’s highly competitive telecommunications market, consumers…

The unique approach a charcoal brand used to fire up tasty product claims

The unique approach a charcoal brand used to fire up tasty product claims

Launching a premium product means convincing consumers to trade up, without driving them to the…

How Kellogg’s built a global insights platform for claims tests

How Kellogg’s built a global insights platform for claims tests

From a single corn flake to a global presence, Kellogg’s has been fueling better days…

How Constellation Brands is overcoming mobile shopping challenges in the alcohol category

How Constellation Brands is overcoming mobile shopping challenges in the alcohol category

Is your eCommerce strategy attracting and converting consumers?  The shift to online ordering for alcohol…

How a subscription meal-kit company plans successful recipes each week

How a subscription meal-kit company plans successful recipes each week

Cooking up consumer insights for the creative masterminds Consumers around the world are eating up…

How online leader funda’s subscription pricing will help steady revenue stream

How online leader funda’s subscription pricing will help steady revenue stream

Using a subscription pricing model to lay stable foundations Funda is the top online real…

The Long and Short of PepsiCo’s Promotion Strategy

The Long and Short of PepsiCo’s Promotion Strategy

While short-term cash flow impacts are often front of mind for fast-moving consumer goods brands (FMCG), after-sales dips and other aspects of sales recovery can damage your financial health in the long run. Discover the approach PepsiCo Benelux took to optimize the immediate and long-term impact of its promotions.

Unilever shares journey with SKIM on mobile ready hero image design

Unilever shares journey with SKIM on mobile ready hero image design

eCommerce success in the consumer goods category doesn’t happen overnight — it’s a journey Defining…