Webinar: Choiceful consumers ​as inflation stabilizes

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Webinar: Choiceful consumers ​as inflation stabilizes
13 February 2025
2:00pm ET
SKIM online webinar

Is your pricing and promotion strategy optimized for growth in 2025?

Economic uncertainty and shifting priorities have changed how consumers shop. For companies, the challenge is to remain competitive while delivering meaningful value. Even with inflation slowing, price remains a key concern for consumers. Companies must find the sweet spot between affordability and a compelling brand experience to thrive in the long term.   

To address this challenge, discover our latest insights into consumer perceptions of price and promotions that will help you to elevate your revenue management approach to withstand changing consumer expectations and drive sustainable growth in 2025 and beyond. 

Join this webinar to learn about:

  • The persistence of price importance for consumers, even with increased stabilization in market inflation 
  • The importance of quality and trusted brands despite the reality of trade-down, both in store and related to brand selection 
  • How to win over consumers by leveraging strategic promotions in your go-to-market plans 

About the presenters

Jessica Edwards

Jessica Edwards

Vice President, Revenue Management, SKIM

Jessica is co-lead of SKIM’s Global Revenue Management practice. With 20 years of CPG experience, including at Beiersdorf Inc, Jessica has a deep understanding of the commercial and executional challenges that exist when seeking to drive sustainable and profitable growthShe enjoys tackling both the daily challenges and driving the long-term strategic roadmap of Revenue Management. Jessica is passionate about partnering with our clients to achieve their key business objectives. 

Mary Kate Murray

Mary Kate Murray

Manager, SKIM

Mary Kate is a Manager at SKIM with years of experience in Revenue Management studies, helping CPG clients find answers to tactical and strategic questions across pricing and portfolio initiatives. 

Register now

13-Feb 2:00pm ET

Topics
Price and Portfolio Management