How the FT drives customer growth with innovative promotions.
Learn how the Financial Times evolved their promotion strategy to deliver a new and powerful way to attract customers.
Is your pricing and promotion strategy optimized for growth in 2025?
Economic uncertainty and shifting priorities have changed how consumers shop. For companies, the challenge is to remain competitive while delivering meaningful value. Even with inflation slowing, price remains a key concern for consumers. Companies must find the sweet spot between affordability and a compelling brand experience to thrive in the long term.
To address this challenge, discover our latest insights into consumer perceptions of price and promotions that will help you to elevate your revenue management approach to withstand changing consumer expectations and drive sustainable growth in 2025 and beyond.
Vice President, Revenue Management, SKIM
Jessica is co-lead of SKIM’s Global Revenue Management practice. With 20 years of CPG experience, including at Beiersdorf Inc, Jessica has a deep understanding of the commercial and executional challenges that exist when seeking to drive sustainable and profitable growth. She enjoys tackling both the daily challenges and driving the long-term strategic roadmap of Revenue Management. Jessica is passionate about partnering with our clients to achieve their key business objectives.