AI’s impact on consumer behavior and how to increase brand value
New research reveals how brands can unlock AI's potential for brand success & consumer engagement.
Building brand value helps you develop deeper connections with your customers. It’s not just about what you offer, but also how your brand is perceived. Strong brand value leads to loyal customers, improved reputation, and brand differentiation.
But how do you know which factors are driving your brand value?
Key driver analysis (KDA) is a pivotal tool in this context, acting as a commercial compass to navigate the complex network of factors that truly matter to your customers.
In this webinar, you will learn how to:
- Prioritize what matters most to your customers
- Gain a competitive advantage
- Command premium prices
In this 15-minute webinar, we’ll provide an overview of some of the tools available to understand what your customers value the most, how this helps your business to grow, and a powerful use case example of delivering real business impact through key driver analysis.
Presented by SKIM expert
Jerome Hancock
Senior Director Methodology and Analytics, SKIM
Jerome Hancock is a Senior Director at SKIM, leading the European Methodology and Analytics team. He has worked in marketing analytics for over 15 years, using predictive models to help clients optimize their marketing activities. He has consulted across a range of industries including CPG, Travel and Tech, using statistical methodologies such as conjoint, segmentation, key drivers, marketing mix and forecasting. He holds a Business degree from Nottingham and an MBA from Henley Business School.
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