Looking to make a breakthrough in marketing sciences?

The Sawtooth Software Conference brings together research and analytics professionals to deepen their knowledge and get hands-on training on how to optimize your product features and price from the world’s most friendly company in the insights/strategy space.

During the Sawtooth Software training, our analytical experts held a tutorial on advanced applications of conjoint solutions with industry peers in Stockholm.

Deepen your analytics knowledge: Join SKIM expert presentations

Practical Conjoint Solutions

Remco Don
Associate Director
Egle Meskauskaite Manager

Sometimes standards are not enough to answer the research questions at hand, and one must deviate from the roads most travelled. We would like to get you on board for this 4-hour tutorial on advanced applications. Here we will focus on several challenging but very interesting extensions of choice modeling, including:

  • Custom statistical design techniques (designs using Lighthouse Studio and Excel; e.g. alternative-specific, frequency imbalance, pricing rules) and implications of these customizations
  • Showing different coding methods
  • Duct-tape solutions for the red-bus-blue-bus problem
  • And some other practical solutions

About Sawtooth Software 

Sawtooth Software provides advanced analytics and insights to help organizations understand what’s important to their customers and to predict what they will buy or choose. They do this through their solutions platform, consulting, and educational services. 

The Sawtooth platform handles traditional survey questions, but they are best known for an integrated predictive analytics solution called Conjoint Analysis, or Choice Analysis.