Curious to know how the most successful consumer goods companies are uncovering hidden growth opportunities?
They’re adopting a more holistic mindset towards data-driven pricing decisions.
Relying only on market mix models, historical sales figures or stand-alone market research, can run the risk of leaving money on the table. It’s the reason why leading NRM, pricing and insights professionals are taking a broader approach. They’re constantly considering how to integrate relevant data and information sources to better inform strategic and tactical decisions.
Advanced data-fusion techniques are increasingly being used to unlock hidden value from these data sources. And we’ve seen first-hand how companies are reaping the gains as a result.
In this webinar, we’ll share how you can uncover growth potential by integrating data sources via new data-fusion approaches.
What you’ll learn:
- How to improve business outcomes by adopting a holistic pricing mindset combined with the latest data-integration analytics
- Real-world data-fusion examples of how pricing professionals are making more confident decisions – from pricing new products to planning new promotions
- What ‘holistic’ pricing decisions look like regardless of data silos or organizational structure
- Future vision of how advanced data-integration techniques can help tackle dynamic pricing, and mass customization challenges
Date: Thu, 24 Jun 2021