Making value visible: How E.ON Next found growth beyond the price race
Discover how E.ON Next used behavioral insights to uncover stronger brand differentiation beyond price.
As consumers become more selective, many brands face the same challenge: understanding which parts of their brand equity truly create commercial value. Preference alone is not always enough. The bigger question is whether your brand perceptions are distinctive and meaningful enough to support growth, strengthen positioning and create value beyond likeability.
In this webinar, you’ll learn how to distinguish between brand perceptions that simply make a brand appealing and those that actively shape choice, value perception and growth potential.
We’ll explore how category expectations, competitive dynamics, consumer choice and price sensitivity interact, and how these insights can reveal where your brand is strong, where it is vulnerable and where there may be room to grow.
You’ll leave with a clearer understanding of which brand strengths support sustainable growth, which perceptions help a brand earn a stronger position in the market, and how to evaluate whether your brand equity is creating real commercial impact.
Because not all brand equity creates commercial value. Knowing which parts do can help you make sharper decisions about growth, positioning and brand investment.
3 key takeaways from the webinar:
- Identify which brand perceptions create meaningful commercial value
- Understand why some brand strengths support growth more than others
- Discover where to protect, strengthen and grow brand value
Presented by:
Nikki Westoby
Senior Director, SKIM
Nikki is the Lead of the Brand Communications expertise area at SKIM, based in our London office. Nikki holds a MSc in Consumer Psychology, and a PhD in Applied Cognitive Neuroscience where she specialized in understanding the subconscious influences that affect consumers’ conscious perceptions and evaluations of brands and communications. She moved away from academia but retained the passion for measuring and understanding consumer behaviour. For over 15 years, Nikki has been helping brands grow by fostering deeper connections with their customers through powerful brand strategies and compelling communication.
