Ace your analytics

Release: Thursday, 31 Oct 2024

Go beyond surface-level demographics and unlock the true potential of your customer data. This masterclass provides a strategic deep dive into best-in-class segmentation project techniques, empowering you to identify, understand, and engage your most valuable customer segments.

Instructor: Jerome Hancock, Senior Director Methodology & Analytics

Jerome is a Senior Director at SKIM, leading the European Methodology and Analytics team. He has consulted extensively across a range of industries including CPG, Travel and Tech, using statistical methodologies such as conjoint, segmentation, key drivers, marketing mix and forecasting.

Release: Thursday, 14 Nov 2024

Understand how different factors drive desired behaviors towards your brand. This masterclass explores how to leverage tools such as Shapley Values, Structural Equation Modelling, and Bayesian Networks to measure the key drivers of your brand value and accelerate commercial success.

Instructor: Jerome Hancock, Senior Director Methodology & Analytics

Jerome is a Senior Director at SKIM, leading the European Methodology and Analytics team. He has consulted extensively across a range of industries including CPG, Travel and Tech, using statistical methodologies such as conjoint, segmentation, key drivers, marketing mix and forecasting.

Release: Thursday, 5 Dec 2024

Designed for those already familiar with conjoint fundamentals, this masterclass delves into the nuances of conjoint variants. It will help you and your team to enhance the set-up of your insight projects.

Instructor: Jerome Hancock, Senior Director Methodology & Analytics

Jerome is a Senior Director at SKIM, leading the European Methodology and Analytics team. He has consulted extensively across a range of industries including CPG, Travel and Tech, using statistical methodologies such as conjoint, segmentation, key drivers, marketing mix and forecasting.

Release: Thursday, 12 Dec 2024

Test claims with greater confidence. This masterclass explores various methodologies, like MaxDiff, Kano, proprietary SKIM tools like Unspoken, and conjoint analysis, to test and optimize product claims. We will also demonstrate the value of analysis techniques like latent class and TURF.

Instructor: Joyce Teeuwen, Senior Director

As Senior Director at SKIM, Joyce is commercially responsible for the European region. With 15 years of working experience and 100+ projects focused on product claims, she mainly enjoys building strong client partnerships while rolling up her sleeves and deep dive into the raw data at times.