How to win back fast-food customers after years of rising prices
With rising prices over the past few years, how can fast-food restaurants regain customers in a price-sensitive market?
Expert-led masterclass series
In today’s fast-paced business environment, your ability to ask the right questions and seek accurate answers is paramount.
Navigating the complexities of advanced analytics, communicating findings effectively, and staying ahead of industry trends is a continuous learning process. By sharing the extensive experience and best practices of our experts, this masterclass series will support you to elevate your ability to activate your target audiences, enhance your brand performance and positioning, optimize product and pricing strategies, and refine your communications with greater precision and certainty.
1
Learn at your pace
Access four in-depth masterclasses, anytime anywhere
2
Tailor your learning
Register for the entire series or select individual masterclasses
3
Ask our experts
Schedule an optional 1:1 with your masterclass instructor
Ace your analytics: Series overview
Learn how to…
- Confidently select and apply the right research methodologies
- Clearly communicate complex methodologies to stakeholders
- Unlock more value from your data
#1: Target and activate your key audiences with effective segmentation
Release: Thursday, 31 Oct 2024
Go beyond surface-level demographics and unlock the true potential of your customer data. This masterclass provides a strategic deep dive into best-in-class segmentation project techniques, empowering you to identify, understand, and engage your most valuable customer segments.
Instructor: Jerome Hancock, Senior Director Methodology & Analytics
Jerome is a Senior Director at SKIM, leading the European Methodology and Analytics team. He has consulted extensively across a range of industries including CPG, Travel and Tech, using statistical methodologies such as conjoint, segmentation, key drivers, marketing mix and forecasting.
#2: Understand and measure customers’ brand perceptions with key driver analysis
Release: Thursday, 14 Nov 2024
Understand how different factors drive desired behaviors towards your brand. This masterclass explores how to leverage tools such as Shapley Values, Structural Equation Modelling, and Bayesian Networks to measure the key drivers of your brand value and accelerate commercial success.
Instructor: Jerome Hancock, Senior Director Methodology & Analytics
Jerome is a Senior Director at SKIM, leading the European Methodology and Analytics team. He has consulted extensively across a range of industries including CPG, Travel and Tech, using statistical methodologies such as conjoint, segmentation, key drivers, marketing mix and forecasting.#3: Select the right conjoint approach for your portfolio and pricing questions
Release: Thursday, 28 Nov 2024
Designed for those already familiar with conjoint fundamentals, this masterclass delves into the nuances of conjoint variants. It will help you and your team to enhance the set-up of your insight projects.
Instructor: Marco Hoogerbrugge, Research Director Methodology & Analytics
Marco is Director at SKIM. In the past decades, he has grown SKIM’s vast expertise in conjoint analysis, and helped it further develop. He has done hundreds of client projects in this expertise and has become one of the main methodological consultants in the company.
#4: Identify winning claims with the optimal quantitative approach
Release: Thursday, 12 Dec 2024
Test claims with greater confidence. This masterclass explores various methodologies, like MaxDiff, Kano, proprietary SKIM tools like Unspoken, and conjoint analysis, to test and optimize product claims. We will also demonstrate the value of analysis techniques like latent class and TURF.
Instructor: Joyce Teeuwen, Senior Director
As Senior Director at SKIM, Joyce is commercially responsible for the European region. With 15 years of working experience and 100+ projects focused on product claims, she mainly enjoys building strong client partnerships while rolling up her sleeves and deep dive into the raw data at times.Register today.
We’re also offering 1:1 consultations with our instructors!
Master the methodologies
Book a 1-on-1 consultation with Jerome
Book a 1-on-1 consultation with Marco
Book a 1-on-1 consultation with Joyce
