EMEA SKIMspiration: Pricing and promotion trends 2026
Watch our webinar to learn how to leverage shifting consumer perceptions of price & promotions and enhance your brand’s revenue management strategies.
Join us for a SKIMspiration webinar with critical insights into pricing and promotions for 2026
After years of inflation and changing consumer habits, pricing and promotion strategies need a reset. Join our exclusive webinar to uncover critical insights from our latest global research on how people really think and get inspired on how to grow your brand(s) in 2026.
Join our experts as we reveal:
- The premium paradox: 68% of consumers globally say price is more important than last year, yet premium brands continue to grow. Consumers are looking for a good deal, but they are also willing to pay a premium when they believe it is worth it. Learn how portfolio shopping is reshaping the competitive landscape.
- The new habits that are here to stay: 71% of consumers compare brands, and 66% switch stores for better deals. What started as disruption during economic uncertainty has become the new norm in consumer behavior. Discover what this means for your pricing strategy.
- The conversion code: 61% say promotions are more important this year, but the trigger to purchase is often not promotions. Discover the top conversion factors that matter most and how they rank differently between new and existing customers.
Date and time:
Thursday, January 29, 2026 – 2 PM EST
Each session will be around 45 minutes including live Q&A.
We also have sessions for other timezones, see here.
Register today
Gain the competitive edge your brand needs in today’s complex pricing and promotion environment by registering for this webinar.
We will be sharing the recordings and the presentation with full insights from our research together with actionable recommendations to support your brand growth.
Meet our presenters
Robin de Rooij
Senior Director, Revenue Management, SKIM
Robin co-leads SKIM’s Global Revenue Management practice. With 15 years of experience in pricing and revenue management, Robin has a deep understanding of the challenges faced by FMCG and technology companies. He enjoys collaborating with clients to drive strategies that influence and shape consumer decision-making behavior to optimize revenues.
Robin is passionate about bringing together customized research solutions, along with other relevant knowledge and data, to help companies make data-driven decisions. He holds a Master’s degree in International Business and Management from the University of Groningen (NL).
Mary Kate Murray
Senior Manager, SKIM
Mary Kate is a Senior Manager at SKIM’s Hoboken office with 5+ years of experience in revenue management studies. She partners with leading CPG brands to address tactical and strategic questions across pricing and portfolio initiatives, helping clients uncover opportunities for growth and profitability. Mary Kate specializes in delivering insights that guide decision-making and shape business outcomes in highly competitive markets.
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