Webinar: Consumer insights to elevate your 2025 pricing and promotion strategies in China and beyond

Webinar: Consumer insights to elevate your 2025 pricing and promotion strategies in China and beyond
6 February 2025
15:00 English webinar ; 16:00 Mandarin webinar
SKIM online webinar

击此处查看中文描述

Is your pricing and promotion strategy optimized for growth in 2025?

Economic uncertainty and shifting priorities have changed how consumers shop. For companies, the challenge is to remain competitive while delivering meaningful value. Even with inflation slowing, price remains a key concern for consumers. Companies must find the sweet spot between affordability and a compelling brand experience to thrive in the long term.

How can you address this challenge?

Discover our latest insights into consumer perceptions of price and promotions that will help you to elevate your pricing and promotion strategy to withstand changing consumer expectations and drive sustainable growth in 2025 and beyond.

Watch our webinar to explore:

  • How rising global price sensitivity, including in China, is driving consumers to seek the best deals
  • Why brand reputation and product quality remain critical priorities despite this price-focused trend
  • Strategies for leveraging promotions effectively to influence purchasing decisions and maintain competitiveness

Presented by SKIM expert

Joanne Foo

Joanne Foo

Senior Manager, SKIM

Joanne Foo is a Senior Manager based in Singapore, with over 14 years of experience in market research, revenue growth management, and decision behavior analysis. Her expertise spans various industries, including technology, financial services, and fast-moving consumer goods (FMCG), where she has provided strategic insights to a diverse range of clients. Her specialization is in revenue growth management, where she helps clients uncover opportunities for profitability and market expansion.

Register now

6-Feb 15:00 SGT

网络研讨会:洞察先机-消费者洞察助力打造2025年本地及全球增长型定价与促销策略

您的定价和促销策略是否已经为2025年的增长做好充分准备?

经济不确定性和不断变化的优先事项已经改变了消费者的购物方式。对于企业来说,挑战在于在保持竞争力的同时提供有意义的价值。即使通货膨胀放缓,价格仍然是消费者关注的重点。企业必须找到在可负担性和引人注目的品牌体验之间的平衡点,以实现长期发展。

您如何应对这一挑战?

探索我们最新的消费者对价格和促销的洞察,这将帮助您提升定价和促销策略,以应对不断变化的消费者期望,并推动 2025 年及未来的可持续增长。

观看我们的网络研讨会,探索:

  • 全球价格敏感度上升,包括在中国,如何驱使消费者寻求最佳交易
  • 尽管价格导向趋势日益明显,品牌声誉和产品质量为何仍然是关键优先事项
  • 有效利用促销策略以影响购买决策并保持竞争力的策略

由SKIM专家呈现

Joanne Foo

Joanne Foo

Senior Manager, SKIM

Joanne Foo是一位驻新加坡的高级经理,拥有超过 14 年的市场研究、收入增长管理和决策行为分析经验。她的专业领域涵盖多个行业,包括技术、金融服务和快速消费品 (FMCG),为各类客户提供战略洞察。她的专长是收入增长管理,帮助客户发掘盈利和市场扩展的机会。

立即注册

2月6日 北京时間 16:00

Topics
Consumer Health Consumer Packaged Goods Price and Portfolio Management