How the FT drives customer growth with innovative promotions.
Learn how the Financial Times evolved their promotion strategy to deliver a new and powerful way to attract customers.
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Is your pricing and promotion strategy optimized for growth in 2025?
Economic uncertainty and shifting priorities have changed how consumers shop. For companies, the challenge is to remain competitive while delivering meaningful value. Even with inflation slowing, price remains a key concern for consumers. Companies must find the sweet spot between affordability and a compelling brand experience to thrive in the long term.
How can you address this challenge?
Discover our latest insights into consumer perceptions of price and promotions that will help you to elevate your pricing and promotion strategy to withstand changing consumer expectations and drive sustainable growth in 2025 and beyond.
Senior Manager, SKIM
Joanne Foo is a Senior Manager based in Singapore, with over 14 years of experience in market research, revenue growth management, and decision behavior analysis. Her expertise spans various industries, including technology, financial services, and fast-moving consumer goods (FMCG), where she has provided strategic insights to a diverse range of clients. Her specialization is in revenue growth management, where she helps clients uncover opportunities for profitability and market expansion.
您的定价和促销策略是否已经为2025年的增长做好充分准备?
经济不确定性和不断变化的优先事项已经改变了消费者的购物方式。对于企业来说,挑战在于在保持竞争力的同时提供有意义的价值。即使通货膨胀放缓,价格仍然是消费者关注的重点。企业必须找到在可负担性和引人注目的品牌体验之间的平衡点,以实现长期发展。
您如何应对这一挑战?
探索我们最新的消费者对价格和促销的洞察,这将帮助您提升定价和促销策略,以应对不断变化的消费者期望,并推动 2025 年及未来的可持续增长。
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