How the FT drives customer growth with innovative promotions.
Learn how the Financial Times evolved their promotion strategy to deliver a new and powerful way to attract customers.
Is your EU pricing and promotion strategy optimized for growth in 2025?
Economic uncertainty and shifting priorities have changed how consumers shop. For companies, the challenge is to remain competitive while delivering meaningful value. Even with inflation slowing, price remains a key concern for consumers. Companies must find the sweet spot between affordability and a compelling brand experience to thrive in the long term.
To address this challenge, discover our latest insights into consumer perceptions of price and promotions that will help you to elevate your revenue management approach to withstand changing consumer expectations and drive sustainable growth in 2025 and beyond.
Join this webinar to learn about:
- Why price remains crucial: While price continues to play a significant role in consumer decisions, there’s more to the story.
- Trends shifting “back to brands”: We’re observing a gradual return to brand as consumers seek more than just cost savings.
- Ongoing trade-down behavior: The trend of trading down remains strong, affecting both brand and store selection
- The role of promotions: Strategic promotions are an important factor in influencing consumer choice, impacting both brand and store selection.
About the presenters
Robin de Rooij
Senior Director, Revenue Management , SKIM
Robin de Rooij co-leads SKIM’s Global Revenue Management practice. With 15 years of experience in pricing and revenue management, Robin has a deep understanding of the challenges faced by FMCG and technology companies. He enjoys collaborating with clients to drive strategies that influence and shape consumer decision-making behavior to optimize revenues.
Robin is passionate about bringing together customized research solutions, along with other relevant knowledge and data, to help companies make data-driven decisions. He holds a Master’s degree in International Business and Management from the University of Groningen (NL).
Jimmy Philp
Senior Manager, SKIM
Jimmy Philp manages and leads SKIM’s largest CPG clients, working closely with them on their revenue management challenges. With over five years of experience in this area, Jimmy focuses on truly understanding clients, their revenue management issues, and collaborating on strong, insights-led strategies to grow their business effectively.
Understanding consumers and predicting their next moves are at the core of everything he does, and combining this with a deep understanding of his clients is key to his success. Jimmy holds a Bachelor of Science degree in Economics from the University of Reading.
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