EMEA SKIMspiration: Pricing and promotion trends 2026
Watch our webinar to learn how to leverage shifting consumer perceptions of price & promotions and enhance your brand’s revenue management strategies.
Join us for a SKIMspiration webinar with critical insights into pricing and promotions for 2026
After years of inflation and changing consumer habits, pricing and promotion strategies need a reset. Join our exclusive webinar to uncover critical insights from our latest global research on how people really think and get inspired on how to grow your brand(s) in 2026.
Join our experts as we reveal:
- Winning beyond price: Price sensitivity remained largely stable from 2024 to 2025 in Asia, yet premium brands are quietly losing ground to fast-rising mainstream competitors with increasingly compelling value propositions. Discover what this means for your portfolio.
- Cautious, deal-driven spending: 76% of consumers switch stores for deals, while over half actively compare brands during purchase. Learn what this behavior means for your pricing strategy.
- The conversion code: 62% say promotions are more important this year, but the purchase decisions are driven by more than promotions alone. Unlock strategies to disrupt planned shopping decisions and encourage trial and repurchase.
Date and time:
Tuesday, 27 January 2026 – 16:00 Singapore time (SGT)
Each session will be around 45 minutes including live Q&A.
We also have sessions for other timezones, see here.
Register today
Gain the competitive edge your brand needs in today’s complex pricing and promotion environment by registering for this webinar.
We will be sharing the recordings and the presentation with full insights from our research together with actionable recommendations to support your brand growth.
Meet our presenters
Chrislyn Tang
Manager, SKIM
Chrislyn is a Research Manager at SKIM’s APAC office with over 5 years of experience in revenue growth, brand comms and innovation strategies. She partners with world’s leading brands in CPG, technology and financial services, delivering insights that shape business outcomes. Chrislyn blends deep analytical rigor and strategic thinking with practical business sense, backed by a Bachelor degree from Nanyang Business School (NTU), Singapore and a Master of Science in Business Research from the University of Barcelona, Spain.
Joanne Foo
Senior Manager, SKIM
Joanne is a Senior Manager based in Singapore, with over 14 years of experience in market research, revenue growth management, and decision behavior analysis. Her expertise spans various industries, including technology, financial services, and fast-moving consumer goods (FMCG), where she has provided strategic insights to a diverse range of clients. Her specialization is in revenue growth management, where she helps clients uncover opportunities for profitability and market expansion.
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